Marco PotestaPartner, Product Management

Marco Potesta is part of a multi-disciplinary team of strategy, execution and growth experts.

  • End-to-end or specific needs. Our team is structured to provide the exact skills you need
  • A ‘think + do’ approach. With expertise, methods, and networks to rapidly deliver tangible business benefits
  • A collaborative, pragmatic, and flexible culture. Sharing insights and expertise to bring the best to our clients

Working within Digital Work’s Optimisation & Delivery practice, Marco is a highly commercial and entrepreneurial digital leader.

He brings over 20 years of digital and senior leadership experience to the team in e-commerce, product, commercial, operational, and executive roles in fast-paced and high growth technology businesses.

Skilled at challenging and refining existing marketing and product strategy, Marco drives business growth and improves customer experience, to maximise the use and value of digital investments.

Executive roles at Insight, Plusnet and Sheffield Wednesday FC, Digital Region and Communisis have benefitted from Marco’s broad expertise in:

  • Marketing and product strategy (development and execution)
  • Operational service management and customer experience (online and offline)
  • Web strategy and implementation
  • CRM design and implementation as well as customer insight programmes
  • Low cost, high yield marketing for customer acquisition, conversion, retention and referral

Marco can successfully help clients deliver profitable growth and increase customer numbers and retention across multiple sectors: financial services and fintech, ecommerce, FMCG and martech, and telecoms and media.

Key achievements include:

  • Converted loss making B2C to profitable B2B model and implemented high growth ecommerce channel
  • Design and delivery of fixed line product propositions and responsible for self-serve online customer experience
  • Key executive in IPO and subsequent trade sale for £67m and merger and acquisitions totaling £30m+
  • Created a £10m business from multiple acquisitions and through efficiencies and business growth, increased profitability to 30% net

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