What's important to get right in a marketing communications transformation? In this interview, we look at a case study of a successful marketing communications transformation led by our Senior Consultant, Gianluca Bregoli. Gianluca highlights what you need to focus on during a marketing communications transformation and offers some advice on how to do it as [...]
In this part 3 of Employee Communications in M&A, I'm going to cover four enablers for effective Employee engagement. Disengaged employees are one of the main causes of M&A failures The success of the integration and achievement of the objectives behind the corporate deal also depends on the commitment of the workforce and its involvement [...]
In this second part of Employee Communications in M&A, I explain what the Integration Lifecycle is, give you examples of what to avoid and share some case studies. Integration lifecycle Drawing a geometric representation, the integration lifecycle is a ray made up of a sequence of line segments with a given starting point – the [...]
Employee communications in M&A (Merger and Acquisition) is one of the most important factors to ensure the successful integration of the organisations coming together to join forces. When an internal communications plan is comprehensively developed to cover all aspects and stages of the M&A journey it helps to minimise undue employee concern and friction, [...]
The struggle to stay in organic search results and make your website visible is becoming more of a challenge. SEO continues to grow in significance as search engines become more discerning. So, what do you need to do to improve organic search rankings? Search engines have evolved Search is not as straight forward as it [...]
In a three-part series our retail and customer experience expert Jonathan Hilton discusses the ‘future of retail’, offering insight into the current challenges retailers’ face, along with some proven advice on how they can start to fight back. In part two, Jonathan explored what it means to be an omni-channel retailer, who is successfully [...]
In a three-part series our retail and customer experience expert Jonathan Hilton discusses the ‘future of retail’. He offers insight into the current challenges retailers face, along with proven advice on how retailers can future-proof their business. In part 2 Jonathan discusses: What it means to be an omnichannel retailer ‘Bricks and clicks’ – a [...]
iRexM3 is an innovative retail marketing technology solution, solving a major pain point for retailers – dynamic ticketing and pricing. We have been following the evolution and growth of the iRexM3 journey over the last couple of years. In this interview I catch up with Mark Thornton, Vestcom UK's Head of Digital Marketing, on [...]
Everyone wants a piece of the innovation pie. According to the Office for National Statistics expenditure on research and development (R&D) performed by UK, businesses continue to grow, expanding by a whopping £1.1 billion to £23.7 billion in 2017 - an increase of 4.9% - with software development accounting for 34.7% (or £358 million). [...]
Connected Retailing The digital star is brightest when the customer is at the heart of the connected retailing experience, and it is digital that provides the backbone for this to happen. How bright a company’s digital star shines depends on how connected their sales and distribution channels are. Research consistently shows that connected retailing results [...]
