In this interview, Marjory Carrero shares her thoughts on the impact of Covid-19 on business, talks candidly about crisis management and advises what Finance leaders should be focusing on. Marjory draws on years of international business and financial knowledge, and reflects on her crisis management experience when she managed the financial operations for Coca-Cola during [...]
This practical guide will help you improve your employee, customer and partner communications during the Covid-19 crisis. Covering the 'who', 'what' and 'how to communicate', which 'channels to use' and some useful examples, create a better experience through effective communications. Guide Content Links Identify your target audiences Communicating with your Employees Communicating with your Customers [...]
Today, in these uncertain times, we are all facing new and unforeseen challenges and feeling the economic impact of Coronavirus. So, how do you prepare your business for the long haul? Well, we need to work smarter and be ready to tackle the problems head-on. Here are five digital marketing techniques you can use to [...]
Let’s face it. Systems architecture can a dry subject! But as a technical and business architect who’s been at this a long time, I have witnessed the evolution of enterprise architecture. Good and bad. As an architect, I’m normally focussed on determining the boundaries between components and the balance to ensure the client gets the [...]
What's important to get right in a marketing communications transformation? In this interview, we look at a case study of a successful marketing communications transformation led by our Senior Consultant, Gianluca Bregoli. Gianluca highlights what you need to focus on during a marketing communications transformation and offers some advice on how to do it as [...]
In this part 3 of Employee Communications in M&A, I'm going to cover four enablers for effective Employee engagement. Disengaged employees are one of the main causes of M&A failures The success of the integration and achievement of the objectives behind the corporate deal also depends on the commitment of the workforce and its involvement [...]
In this second part of Employee Communications in M&A, I explain what the Integration Lifecycle is, give you examples of what to avoid and share some case studies. Integration lifecycle Drawing a geometric representation, the integration lifecycle is a ray made up of a sequence of line segments with a given starting point – the [...]
Employee communications in M&A (Merger and Acquisition) is one of the most important factors to ensure the successful integration of the organisations coming together to join forces. When an internal communications plan is comprehensively developed to cover all aspects and stages of the M&A journey it helps to minimise undue employee concern and friction, [...]
The struggle to stay in organic search results and make your website visible is becoming more of a challenge. SEO continues to grow in significance as search engines become more discerning. So, what do you need to do to improve organic search rankings? Search engines have evolved Search is not as straight forward as it [...]
In a three-part series our retail and customer experience expert Jonathan Hilton discusses the ‘future of retail’, offering insight into the current challenges retailers’ face, along with some proven advice on how they can start to fight back. In part two, Jonathan explored what it means to be an omni-channel retailer, who is successfully [...]
