“…Clear direction on the changes needed in our digital capability and the core business model..”

Head of Sales, Virgin Media

Entertainment & Media

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Interim Commercial Support

Virgin Media is a leading media company in the UK, offering broadband internet, television, mobile telephony and fixed line telephony services.


Their challenge

After losing a critical member of its business team within the online area, it turned to trusted partners DWG to provide interim management of the commercial function of the team.


Our approach

With a requirement to ensure business continuity, provide active leadership to the team, and most critically, roll the strategy out to the next level, DWG placed an experienced team member with relevant functional, sector, and team management skills.

Beginning with a team and business audit, this identified where improvements were needed, and opportunities existed, while at the same time implementing an enhanced strategic direction and providing support to maximise the team’s performance during this period of uncertainty.



With our effective interim commercial leadership service we hit the ground running, and at the end of the interim management period:

  • The commercial business was on track to hit revenue targets for the year
  • A number of new partnerships had been identified and put in place, including an innovative Wi-Fi advertising partnership with an online retailer
  • New revenue ideas were being worked on with an existing partner

“Clear direction on the changes needed in our digital capability and the core business model.”

Head of Sales, Virgin Media

Delivery Team: Marketing Optimisation

Andrew Salmon

Team Leader
Senior Partner, Optimisation & Delivery

Call +44 7801 439011

email Andrew