Case Study – Virgin Media
Virgin Media is a leading media company in the UK, offering broadband internet, television, mobile telephony and fixed-line telephony services. They own and operate their own fibre-optic cable network in the UK, reaching up to 17 million homes and businesses with their ultrafast fibre optic network.
After losing a critical member of its business team within the online area, it turned to trusted partners Digital Works Group to provide interim management of the commercial function of the team.
With a requirement to ensure business continuity, provide active leadership to the team, and most critically, roll the strategy out to the next level, Digital Works Group placed an experienced team member with the relevant functional, sector, and team management skills.
Beginning with a team and business audit, this identified where improvements were needed, and opportunities existed, while at the same time implementing an enhanced strategic direction and providing support to maximise the team’s performance during this period of uncertainty.
With our effective interim commercial leadership service we hit the ground running, and at the end of the interim management period:
- The commercial business was on track to hit revenue targets for the year
- Several new partnerships had been identified and put in place, including an innovative Wi-Fi advertising partnership with an online retailer
- New revenue ideas were being worked on with an existing partner
