Vinod Narayan

Media Planning Expert

Specialisms
  • Strategy Development
  • Communication Planning
  • Multi-Market Media investment
  • Audience Insight and Segmentation

  • Audit and Reconciliation

  • Budget Planning and Forecasting

Sectors
  • Media

  • Advertising Agency
  • Automotive
richard moorcroft

Vinod Narayan is a media planning expert in the Marketing Optimisation team. He helps businesses to plan, implement and maximise media budgets and create innovative communication strategy solutions that increase revenue and drive growth while enhancing key brand metrics like awareness, trial and advocacy.

His diverse and proven media planning career covers multiple sectors. He has supported some of the biggest brands across the world including Ford, Infiniti Nissan, LG Electronics, Hyundai, Unilever, Castrol, Prudential ICICI, ING Insurance, Johnson & Johnson, P&G, GSK and Colgate Palmolive and has worked for global media agencies such as Mindshare, Omnicom, Havas Media Group and Publicis Media.

Vinod has an impressive performance of investing large media budgets across over 60 global markets to drive sales and brand awareness. He has successfully implemented campaigns across both omnichannel and shopper channels including digital video, social and performance.

His communication strategies are hyper-targeted to the right audience segment to maximise the ROI on the investment and highly focused on the end objectives-be it driving sales or brand awareness or even footfall into the store while driving advocacy across the purchase funnel.

Above all, Vinod is an exceptional leader and collaborator, bringing out the best of any team by creating creative solutions to media investments based on analytical thinking–combined with a real flair and passion for the industry.

Key achievements include:

  • Delivered campaign savings of over 20% across multiple markets as verified by audit agencies like Ebiquity for Hyundai (over 40 Million dollars in savings and added value in 2 years).

  • Won the Bronze award at the WARC Media effectiveness award for channel integration in 2018 across multiple markets.

  • Led and worked with a team of strategists across multiple markets for launch of the Hyundai ix35, LG G3 Mobile, Global Brand campaign.
  • Worked with senior marketing clients to develop media strategies for multi-market/regional/global campaigns across all media (including digital/performance).

Here is a short summary of the things Vinod can help you with:

  • Analytics insights to design data-led decisions and strategy.

  • Media planning & implementation.

  • Running audits for media investments.

  • Communication strategies for key sports sponsorships across multiple markets.
  • Omnichannel media planning.
  • Global & international clients.

  • Bilingual (English/Hindi) & multiple Indian languages.

Some of Vinod’s clients & experience:

Vinod is one of the most knowledgeable and efficient people that I have worked with in Media. I worked with him on the biggest client at Havas Media: Hyundai Kia. He knew everything about the client’s business and how to get the most from their media budgets across all their markets and media channels

Patrick Melville, Expert in Mental Branding