Vinod Narayan is a media planning expert in the Marketing Optimisation team. He helps businesses to plan, implement and maximise media budgets and create innovative communication strategy solutions that increase revenue and drive growth while enhancing key brand metrics like awareness, trial and advocacy.
His diverse and proven media planning career covers multiple sectors. He has supported some of the biggest brands across the world including Ford, Infiniti Nissan, LG Electronics, Hyundai, Unilever, Castrol, Prudential ICICI, ING Insurance, Johnson & Johnson, P&G, GSK and Colgate Palmolive and has worked for global media agencies such as Mindshare, Omnicom, Havas Media Group and Publicis Media.
Vinod has an impressive performance of investing large media budgets across over 60 global markets to drive sales and brand awareness. He has successfully implemented campaigns across both omnichannel and shopper channels including digital video, social and performance.
His communication strategies are hyper-targeted to the right audience segment to maximise the ROI on the investment and highly focused on the end objectives-be it driving sales or brand awareness or even footfall into the store while driving advocacy across the purchase funnel.
Above all, Vinod is an exceptional leader and collaborator, bringing out the best of any team by creating creative solutions to media investments based on analytical thinking–combined with a real flair and passion for the industry.