“…Digital Works Group worked well in our company, arriving to take a complex and disjointed process into a structured one that was bought into across the company, and now used to deliver smart results ongoing..”

Commercial Director, Ukash


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Ukash (now paysafecard as part of the Skrill Group) is a mid-tier alternative payments business. Its core offering allows consumers to pay for goods over the internet with cash..


Their challenge

With a proven service offering, but needing to scale quickly, international expansion was selected as the company’s growth strategy.

Its challenge was to select those countries offering the biggest and most rapid return on investment, while optimising its market entry process.


Our approach

The initial need was solved by the construction of a global market evaluation framework, using weighted factors to show the benefits and barriers to each and every country.

This was fuelled with relevant market insight, this framework output a prioritised list of countries, organised by likely ROI. In parallel, the existing fragmented process for market entry was rationalised to ensure consistency and speed.



Using our well defined New Territory Expansion methodology, we were able to:

  • Significantly de-risk the internationalisation process for Ukash
  • Identify markets with best fit
  • Provide clear direction and a structured approach for market entry
  • Improve ROI

“Cost-effective, professional; a great solution, delivered on time.”

CEO, Ukash

Delivery Team: Optimisation & Delivery

Andrew Salmon

Team Leader
Senior Partner, Optimisation & Delivery

Call +44 7801 439011

email Andrew