
Organisational Development
“DWG enabled a rapid maturity of our digital capabilities in product, insight, marketing and organisation.”
Sales & Marketing Director, Travelodge
As the UK’s leading hotel group for value, Travelodge is an outstanding business success story. However, with increasing pressure from competition a commercial transformation began with an objective to deliver stronger revenues, better conversion, faster delivery, and greater return-on-investment (ROI).
As part of the overall commercial transformation, a structure and skills gap analysis was conducted, using the ideal target operating state as the measure. From the insights produced, the following actions and deliverables where selected and executed:
Our assistance ultimately helped Travelodge to strategically grow its digital maturity in its direct-to-customer strategy.
Improving commercial performance in sales, return-on-investment, responsiveness and agility.
“DWG has helped us strengthen our foundations for ongoing success.”
Sales & Marketing Director, Travelodge
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