Commercial Transformation for Exit – Hospitality
Travelodge commercial transformation

“DWG enabled a rapid maturity of our digital capabilities in product, insight, marketing and organisation.”

Sales & Marketing Director, Travelodge

Travelodge is a leading chain of budget hotels in the UK, owned by GoldenTree Asset Management.

It acquires a high percentage (75%+) of its bookings through its website and mobile application, with visitors to the site attracted by compelling digital (SEO & PPC) and above-the-line marketing investment. A direct-to-customer strategy that is protective of margins versus client-acquisition via online travel agents (OTAs).

In late 2015 a commercial transformation began with an objective to deliver stronger revenues, better conversion, faster delivery, and greater return-on-investment (ROI). Ensuring Travelodge was well-positioned for a transaction from its owner GoldenTree Asset Management.

“DWG has helped us strengthen our foundations for ongoing success.”

Sales & Marketing Director, Travelodge


Exit Preparation – Digital Positioning

Will Barribal

Private Equity Relationships

Call +44 (0)7584 205613

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