Five months after I engaged with them, I can honestly say Travelodge has been one of the most rewarding and fascinating businesses I have ever been involved with. A company with ambition, fuelled by the buzz of success.
On its knees in 2012, it has experienced an incredible turnaround, with revenues nearly five times what they were.
A stellar story of growth brought about by strong senior management, delivering against a clear strategy, supported by an engaged, motivated and friendly team. A growth strategy focused on the customer and a strong belief that digital holds the key to the future – meaning both are benefiting from greater investment and management support.
Travelodge: transforming to digital
With this focus, the Digital team is in the spotlight and on a mission to transform the digital offering at pace.
Changing the current customer-facing digital assets toward a best-practice customer experience; using high performing customer acquisition and retention methodologies, developing clear end-to-end insight, testing and reporting functions. Supported by an ever flexible technical platform and agile creation processes, all driven forward by a growing team of digital experts, with room for more.
Travelodge are moving along the path of digital transformation to real digital innovation, as will become clear to the outside world during 2016.
And while my time helping Travelodge in that journey is coming to a close, it is testament to Travelodge’s progress that it has been able to attract a highly successful digital veteran and expert to lead the team into the long-term.
If you are interested in finding out more about opportunities within the Digital team, get in touch with Chris Meeke.
And for us at DWC, it is a privilege to be able to continue to support Travelodge’s journey with other consultants from our teams.
Andrew ‘Sid’ Salmon
Interim Digital Director, Travelodge
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