Transforming Go-to-Market and Trading
For all businesses – especially B2B – current trading conditions and uncertainty means reaching new customers and growing sales is hard. Creating compelling direct-to-customer digital solutions and adopting a marketing-led approach is a must.
At DWG we are experts in helping you sell effectively in today’s conditions. Using our proven transformational ‘blueprint’, we switch you to a ‘marketing-led’ approach with best-practice digital methods, underpinned by a commercial operating model and technical platform that gives agility and responsiveness. So you can adapt to these challenges, and meet these needs:
Partner, Marketing Transformation
How We Solve This
Strengthen Digital Marketing
To reach ‘remote’ customers and help retain existing clients. Growing awareness and leads.
Content, web and mobile assets for compelling direct trading, with enhanced customer experience. To aid conversion, grow sales and revenue.
Change Your Technology & Data Platforms
To enable automation, improved relevancy+personalisation, insight, flexibility, ROI and reactivity. For lower cost sale and enhanced strategic flexibility.
To ensure core skills are ‘inhouse’ to build GTM cohesion, maximum ROI, and ability to quickly measure and iterate. Delivering more control.
Product & Pricing
To produce compelling propositions, pricing approaches and offers. Enhancing conversion, margins and ROI.
Between commercial functions and technical delivery. Cross-functional working and ‘Agility’ grows, speeding delivery and reactivity.
In skills, knowledge, compliance, processes and capabilities across the organisation. Fuelling enhanced decision making, better customer and ROI.
Rationalise GTM Partners
To complement the core team, ensure more control in the commercial acquisition and retention process, and reduce costs. Maximising value & ROI.
We Deliver Our Solution Based on Three Core Principals:
“The DWG team was instrumental in developing a rapid transformation plan for the business, designing the strategy, closing critical gaps, and delivering monetisation opportunities which had a direct impact on the EBIT and the valuation multiple.”
“DWG enabled a rapid maturity of our digital capabilities in product, insight, marketing and organisation.”
“I needed DWG to manage the UX team as interim lead, to mentor members of the team, to evangelise UX/UI, work with the Product Leads, other department heads and stakeholders, interview candidates and ensure we were always up-to-date and moving forward…”