Strategy development for a digital world

Today’s business environment needs a clear, achievable digitally-led vision and strategy.

Our Strategy Development Service

At the heart of any successful business is a laser focus on objectives and strategy. Where you plan to go and how you plan to get there. Measurable and adaptive. One that’s understood by all, aligned with the company and personal objectives of all involved, so ultimately, everyone pulls in the same direction. Supported and bound by the same culture and values. This creates success.

The highly experienced Digital Works Group strategy team help businesses with successful strategy development to meet their aims, whether that aim is growth, or to deal with the impacts of digital disruption or convergence. We do this by working hand-in-hand with our clients every step of the way, supported by explicit program management, delivered via a proven systematic framework:

Our strategy development runs to the 5 stage process below:

strategy development process

Our Typical Strategy
Development Client

Our Strategy Development Service is for any business, big or small, domestic or international that is looking to develop their business strategy or refresh an existing one.

Whether you are in financial services, charity & not-for-profit, telecoms, technical & data solution providers or another sector, we can help.

World Vision strategy development

“DWG provided the necessary strategic, technical, and programme expertise to enable WVUK to lay the foundations for a robust coherent way forward to deliver an essential step change in our digital capabilities.”

Director of Strategy – John Greaves

“Clear expertise in strategy development, knowledge of the payments industry, flexible/ inclusive approach, all delivered on time and to budget, made for a great experience..”

CEO, Kalixa Payments Group

travelodge logo

“DWG enabled a rapid maturity of our digital capabilities in product, insight, marketing and organisation..”

Sales & Marketing Director, Travelodge

“DWG re-energised us and gave us the structure and confidence we were missing. We are now building on the momentum they have created and forging ahead with digital change across the organisation”

CEO of Christian Aid (Loretta Minghella)

The Benefits

  • Laser Focus: Allowing all company members and stakeholders to understand the strategy and align to the company’s core objective, leading to business success
  • Buy-in: Collaborating and communicating at every stage to ensure the client develops their strategy, formulated and agreed by them. We facilitate and add appropriate thinking, knowledge, and methodology
  • Measurable: Ensuring success is measurable to allow adaptation and iteration as needed
  • Controlled: Delivered through a proven framework, where time and cost are controlled by a stringent program management approach
  • Execution Assistance: As needed. Executing the strategy through our expertise in product and project delivery, sales and marketing, monetisation, build capabilities and resourcing
  • Great Value: Our expertise and flexible pricing provides great value and a mutually beneficial partnership

Our Proven Strategy Development Methodology Framework


Driving absolute clarity on the primary objective of the business. Selecting the strategic development methodology, steps, style, and management thereof. Creating a full program plan including RACI. Bringing clarity, pace and control to the overall approach.


Developing a comprehensive fact base of insight and analysis on the market and the company.


Identifying the core strategic success factors and framework. Pouring in the facts. Together developing the strategy from the five key perspectives of – Corporate, Go-to-Market, Product, Talent and Systems. Calibrating the words and numbers.


Effectively communicating to all stakeholders who need to be informed.

Execute, measure, iterate

Building the right reporting, focusing on successful execution, and iterating as needed. Assisting in core execution as required. This framework is flexibly structured to allow clients to select the breadth and depth of the stages to meet their needs and budget.

This strategy development framework is flexibly structured to allow clients to select the breadth and depth of the insight required, to meet their budget and needs.

Practice Leadership

Richard Morecroft
Richard MorecroftSenior Partner, Strategy, Leadership & Innovation
For more information please contact Richard Morecroft