Spencer Bell

Partner, Ecommerce
Strategy, Leadership & Innovation

Technical Skills
  • Business strategy
  • Digital strategy

  • Ecommerce strategy

  • Ecommerce & development roadmaps

  • Digital marketing

  • Retail concept development

Sectors
  • Retail & ecommerce

  • Consumer goods

Spencer Bell

Spencer Bell is a specialist in digital and omnichannel trading. With over 30 years in retail, he has worked with some of the largest UK and global high-street retailers – including Saint Gobain UK, Jewson, Dunelm, Wilko, Scotmid and UK Flooring Direct – helping them quickly adapt and transform in a volatile and ever-changing trading environment. Delivering sustained growth and enhanced customer experience to maintain relevance and compete.

Spencer creates innovative omnichannel strategies that simplify the disciplines. Supercharging your online growth, bringing your stores to life, digitising your store proposition and ensuring your customers get a seamless journey with your brand.

He takes a holistic approach across all disciplines within your business to understand areas of pain and blockers. Using benchmarking experience, so you know what great looks like and applying data and analytics for sound decisions. Developing a clear plan of attack and an end-to-end roadmap to deliver.

Spencer is a big advocate of nurturing the right cultural mindset and developing the skills needed to transform. Aligning internal teams and external agencies, selecting the right platforms and software providers for transformation.

“Online trading is a now essential for most businesses, experience is key to future success.”

Key achievements include:

  • Leading omnichannel businesses to exponential home delivery and click and collect sales growth for several high street retailers and a multinational business.

  • Leading cultural and business change for a multinational B2B corporation.

  • Developing ecommerce and digital strategy at an executive level for B2C and B2B business.

  • Delivered a direct-to-consumer online proposition for leading UK manufacturer.

  • Worked in multiple businesses to deliver internal digital structures with external agency support.

Spencer offers straight-talking, impartial advice. Pulling everything together into a single coherent plan, helping you with;

  • Sales transformation & high-performance sales organisations

  • Building a data-driven enterprise

  • Ecommerce & omnichannel retailing

  • In-store proposition

  • Digital & ecommerce team development

  • Commercial trading

  • Home delivery product buying

  • Digital and finance-leading culture change

  • Ecommerce infrastructure development

  • B2C & B2B digital execution & growth

  • Agency selection

  • Commercial delivery

Some of Spencer’s experience:

The project scope required Spencer to work closely with senior managers and directors within the business and external contractors. The company’s E-trading project has been a major success and now represents a major element of the company’s sales base. Spencer played a significant part in both the timely implementation and success of the project.

George Letman, Chairman, Walton Garden Buildings

Beyond work, Spencer enjoys an action-filled lifestyle – skiing, golf, cycling, travel and generally exploring the great outdoors. He is also a dab hand at restoring antique furniture.