Sophie FraserHead of Marketing Services, Marketing Optimisation

Sophie Fraser is part of a multi-disciplinary team of strategy, execution and growth experts.

  • End-to-end or specific needs. Our team is structured to provide the exact skills you need
  • A ‘think + do’ approach. With expertise, methods, and networks to rapidly deliver tangible business benefits
  • A collaborative, pragmatic, and flexible culture. Sharing insights and expertise to bring the best to our clients

Sophie is Head of Marketing Services at Digital Work’s Optimisation & Delivery practice, committed to supporting clients transform their sales and marketing.

Sophie is an experienced, diligent and adaptable ‘all-round’ marketing professional. Applying a creative approach to solving clients pain-points and get things done at pace.

With broad sector experience, Sophie has helped clients across e-commerce, financial services, and SaaS solutions, working with start-ups through to mid-tier and large-scale organisations, with the ability to help businesses at different stages of digital evolution.

Sophie has delivered a wide variety of digital marketing functions, from strategy to execution of your marketing plans. Sophie’s ability to rapidly understand the client’s needs and integrate herself into a business means that she can produce tangible results within tight time-scales, providing a significant ROI. For as little or as long as needed.

Sophie has core expertise in:

  • Marketing strategy | execution
  • Market observations | insights for strategy planning
  • CRM: strategy | set-up | management | administration
  • Website refresh: strategy | content | project management | on-going
  • Sales collateral
  • Email marketing | set-up | execution
  • Social media marketing: strategy to day to day
  • Content marketing: strategy | planning | creation

Key achievements include:

  • Expanded CRM database by 200% for effective lead generation. Re-aligned CRM data and successfully transferred all data to new CRM system with minimal business interruption
  • Established a successful framework for lead-generation and insight for on-going use of client
  • Established and grown online social media presence for clients across the major channels, including LinkedIn, Facebook and Twitter
  • Developed successful new website presence for high growth start-ups from strategy, development to execution