Sophie is Head of Marketing Services at Digital Work’s Marketing Optimisation practice, committed to supporting clients transform their sales and marketing.

Sophie is an experienced, diligent and adaptable ‘all-round’ marketing professional. Applying a creative approach to solving clients pain-points and get things done at pace.

With broad sector experience, Sophie has helped clients across e-commerce, financial services, and SaaS solutions, working with start-ups through to mid-tier and large-scale organisations, with the ability to help businesses at different stages of digital evolution.

Sophie has delivered a wide variety of digital marketing functions, from strategy to execution of your marketing plans. Sophie’s ability to rapidly understand the client’s needs and integrate herself into a business means that she can produce tangible results within tight time-scales, providing a significant ROI. For as little or as long as needed.

Sophie has core expertise in:

• Marketing strategy | execution
• Market observations | insights for strategy planning
• CRM: strategy | set-up | management | administration
• Website refresh: strategy | content | project management | on-going
• Sales collateral
• Email marketing | set-up | execution
• Social media marketing: strategy to day to day
• Content marketing: strategy | planning | creation

Key achievements include:

• Expanded CRM database by 200% for effective lead generation. Re-aligned CRM data and successfully transferred all data to new CRM system with minimal business interruption
• Established a successful framework for lead-generation and insight for on-going use of client
• Established and grown online social media presence for clients across the major channels, including LinkedIn, Facebook and Twitter
• Developed successful new website presence for high growth start-ups from strategy, development to execution