Sophie Fraser

Head of Marketing Services

Technical Skills
  • Content marketing

  • Inbound marketing

  • Marketing strategy

  • Social media management

  • Email marketing

  • CRM management

  • Technology

  • Financial Services

  • Management Consulting

Dimitris Kourepis

Sophie is Head of Marketing Services at Digital Works Group, committed to supporting clients transform their sales and marketing.

Sophie is an experienced, diligent and adaptable ‘all-round’ marketing professional. Applying a creative approach to solving clients pain-points and get things done at pace.

With broad sector experience, Sophie has helped clients across e-commerce, financial services, and SaaS solutions, working with start-ups through to mid-tier and large-scale organisations, with the ability to help businesses at different stages of digital evolution.

Sophie has delivered a wide variety of digital marketing functions, from strategy to execution of your marketing plans. Sophie’s ability to rapidly understand the client’s needs and integrate herself into a business means that she can produce tangible results within tight time-scales, providing a significant ROI. For as little or as long as needed.

Key achievements include:

  • Expanded CRM database by 200% for effective lead generation

  • Re-aligned CRM data and successfully transferred all data to new CRM system with minimal business interruption

  • Established a successful framework for lead-generation and insight for on-going use of client

  • Established and grown online social media presence for clients across the major channels, including LinkedIn, Facebook and Twitter

  • Developed successful new website presence for high growth start-ups from strategy, development to execution

Sophie has core expertise in:

  • Marketing strategy & execution

  • Market observations & insights for strategy planning

  • CRM: strategy, set-up, management, administration

  • Website refresh: strategy, content, project management, on-going

  • Sales collateral

  • Email marketing: set & execution

  • Social media marketing: strategy to day-to-day

  • Content marketing: strategy, planning & creation