Simon Booth-Lucking is an insightful and motivating change and delivery leader with over 20 years’ experience working across consumer brands, government, non-profit, financial services and health. Clients have included Jaguar Land Rover, Nestlé, Barilla, UK central government, Save the Children, NSPCC, Ikano Bank and the NHS.
He has a rare blend of experience that spans digital innovation, marketing transformation, agile development and UX design, which Simon marries with a deep understanding of behavioural and cultural change to drive transformation and bring innovation to life.
Simon combines a laser-focus on outcomes with a practical, nurturing style that brings out the best in those around him. Simon’s commercial experience, operational knowledge and emotional intelligence make him a trusted and effective leader of new partnerships and restructures. He is also a skilled facilitator, coach and trainer.
Simon has a belief that you should “fall in love with the problem, not the solution” and that diverse teams lead to success. As a result, the heart of his approach is a “conversation” where you bring people together to close the gaps that prevent successful change.
Key achievements include:
Innovation programme for Save the Children to improve child literacy through consumer products. The programme led to a significant six-figure grant from SC Johnson.
Digital lead on the Apprenticeships consumer PR campaign for UK Government (2012-15). Won UK Social Media Communications Award, Best Public Sector Campaign, 20% increase in online registrations, 12-fold increase in social media impressions.
Successful marketing launch of a challenger bank by combining media, creative and PR agencies into a cohesive inter-agency team.
Designed and delivered a programme for the Cabinet Office to transform civil servants’ use of digital and social media.
Launched two £1m+ ground-breaking BBC digital services working to stakeholders across the corporation.
As Operations Director, created the UK’s fastest-growing PR agency and winner of Specialist Consultancy of the Year.
Some of Simon’s experience: