Simon Booth-Lucking


Technical Skills
  • Change management

  • Full life-cycle project and programme management

  • Digital transformation

  • Customer experience

  • Agency management

  • Marketing communications

  • Health & Pharma

  • Public Sector

  • Charity & Not for profit

Simon Booth-Lucking

Simon Booth-Lucking is an insightful and motivating change and delivery leader with over 20 years’ experience working across consumer brands, government, non-profit, financial services and health. Clients have included Jaguar Land Rover, Nestlé, Barilla, UK central government, Save the Children, NSPCC, Ikano Bank and the NHS.

He has a rare blend of experience that spans digital innovation, marketing transformation, agile development and UX design, which Simon marries with a deep understanding of behavioural and cultural change to drive transformation and bring innovation to life.

Simon combines a laser-focus on outcomes with a practical, nurturing style that brings out the best in those around him. Simon’s commercial experience, operational knowledge and emotional intelligence make him a trusted and effective leader of new partnerships and restructures. He is also a skilled facilitator, coach and trainer.

Simon has a belief that you should “fall in love with the problem, not the solution” and that diverse teams lead to success. As a result, the heart of his approach is a “conversation” where you bring people together to close the gaps that prevent successful change.

Key achievements include:

  • Innovation programme for Save the Children to improve child literacy through consumer products. The programme led to a significant six-figure grant from SC Johnson

  • Digital lead on the Apprenticeships consumer PR campaign for UK Government (2012-15). Won UK Social Media Communications Award, Best Public Sector Campaign, 20% increase in online registrations, 12-fold increase in social media impressions

  • Successful marketing launch of a challenger bank by combining media, creative and PR agencies into a cohesive inter-agency team

  • Designed and delivered a programme for the Cabinet Office to transform civil servants’ use of digital and social media

  • Launched two £1m+ ground-breaking BBC digital services working to stakeholders across the corporation

  • As Operations Director, created the UK’s fastest-growing PR agency and winner of Specialist Consultancy of the Year

Here is a short summary of the things Simon can help you with:

  • Programme design and leadership for digital innovation, including design thinking, design sprints, Lean and Agile approaches

  • Aligning workstreams to achieve shared objectives, using frameworks such as OKRs

  • Cultural and behavioural change of employees and customers

  • Digital capability building and new ways of working

  • Employee experience, talent attraction and retention

  • Marketing transformation for legacy brands

  • Operational transformation for agencies and professional services

Some of Simon’s clients & experience:

Simon can help you to:

  • Stay ahead of competitors with a pipeline of continuous improvement

  • Boost team performance by creating the conditions for them to succeed

  • Scale up your operations to match your ambition and opportunity

  • Move fast on critical business questions with design sprints

  • Take control in uncertain times with strategic planning and delivery

  • Put employees and customers at the heart of your digital transformation