Technical Skills
Change management
Full life-cycle project and programme management
Digital transformation
Customer experience
Agency management
Marketing communications
Sectors
Health & Pharma
Public Sector
Charity & Not for profit
Simon Booth-Lucking is an insightful and motivating change and delivery leader with over 20 years’ experience working across consumer brands, government, non-profit, financial services and health. Clients have included Jaguar Land Rover, Nestlé, Barilla, UK central government, Save the Children, NSPCC, Ikano Bank and the NHS.
He has a rare blend of experience that spans digital innovation, marketing transformation, agile development and UX design, which Simon marries with a deep understanding of behavioural and cultural change to drive transformation and bring innovation to life.
Simon combines a laser-focus on outcomes with a practical, nurturing style that brings out the best in those around him. Simon’s commercial experience, operational knowledge and emotional intelligence make him a trusted and effective leader of new partnerships and restructures. He is also a skilled facilitator, coach and trainer.
Simon has a belief that you should “fall in love with the problem, not the solution” and that diverse teams lead to success. As a result, the heart of his approach is a “conversation” where you bring people together to close the gaps that prevent successful change.
Key achievements include:
Innovation programme for Save the Children to improve child literacy through consumer products. The programme led to a significant six-figure grant from SC Johnson
Digital lead on the Apprenticeships consumer PR campaign for UK Government (2012-15). Won UK Social Media Communications Award, Best Public Sector Campaign, 20% increase in online registrations, 12-fold increase in social media impressions
Successful marketing launch of a challenger bank by combining media, creative and PR agencies into a cohesive inter-agency team
Designed and delivered a programme for the Cabinet Office to transform civil servants’ use of digital and social media
Launched two £1m+ ground-breaking BBC digital services working to stakeholders across the corporation
As Operations Director, created the UK’s fastest-growing PR agency and winner of Specialist Consultancy of the Year
Here is a short summary of the things Simon can help you with:
Programme design and leadership for digital innovation, including design thinking, design sprints, Lean and Agile approaches
Aligning workstreams to achieve shared objectives, using frameworks such as OKRs
Cultural and behavioural change of employees and customers
Digital capability building and new ways of working
Employee experience, talent attraction and retention
Marketing transformation for legacy brands
Operational transformation for agencies and professional services
Some of Simon’s clients & experience:
Simon can help you to:
Stay ahead of competitors with a pipeline of continuous improvement
Boost team performance by creating the conditions for them to succeed
Scale up your operations to match your ambition and opportunity
Move fast on critical business questions with design sprints
Take control in uncertain times with strategic planning and delivery
Put employees and customers at the heart of your digital transformation