Simon Booth-Lucking


Technical Skills
  • Value proposition design
  • Business model design
  • Innovation portfolio management
  • Brand strategy
  • Customer insight
  • De-risking and scaling ideas
  • Designing an innovation culture
  • Health & Pharma

  • Public Sector

  • Charity & Not for profit

  • Automotive
  • FMCG

Simon Booth-Lucking

Simon Booth-Lucking is an insightful and motivating innovation leader with 20 years experience of turning ideas into valuable outcomes across consumer brands, health, food, media, public sector and non-profit. Clients have included Jaguar Land Rover, Nestlé, Novartis, ACG Group, UK government, Ikano Bank, and Save the Children.

Simon has a background in marketing, agile delivery and UX design, which he marries with a deep understanding of behavioural and cultural change to drive transformation and bring innovation to life.

Simon combines a laser focus on outcomes with a practical, engaging style that brings out the best in the teams he works with. Simon’s commercial experience and emotional intelligence make him a trusted and effective facilitator of executive teams moving out of their operational comfort zone.

Simon has a belief that you should “fall in love with the problem, not the solution” and that diverse teams lead to success. As a result, his creative and accessible methods often lead to breakthrough propositions and renewed energy and focus.

Key achievements include:

  • Innovation programme for Save the Children to improve child literacy through consumer products. The programme led to a significant six-figure grant from SC Johnson

  • Launched two ground-breaking BBC digital services
  • Brand strategy for D2C pharma brand launch into the Indian market
  • Successful launch of a challenger bank brand
  • Designed and delivered a programme for the Cabinet Office to transform civil servants’ use of digital and social media
  • Created the UK’s fastest growing PR agency and winner of Specialist Consultancy of the Year

Here is a short summary of the things Simon can help you with:

  • Discover the new value propositions that will drive future growth
  • Stay ahead of competitors with a pipeline of innovation bets
  • Be a customer champion and focus your teams on creating delight
  • Deliver your growth strategy with the right roadmap and data
  • Assess and optimise your current innovation projects
  • Boost your people’s innovation capability and create the right culture

Some of Simon’s clients & experience: