Technical Skills
- Value proposition design
- Business model design
- Innovation portfolio management
- Brand strategy
- Customer insight
- De-risking and scaling ideas
- Designing an innovation culture
Sectors
Health & Pharma
Public Sector
Charity & Not for profit
- Automotive
FMCG
Simon Booth-Lucking is an insightful and motivating innovation leader with 20 years experience of turning ideas into valuable outcomes across consumer brands, health, food, media, public sector and non-profit. Clients have included Jaguar Land Rover, Nestlé, Novartis, ACG Group, UK government, Ikano Bank, and Save the Children.
Simon has a background in marketing, agile delivery and UX design, which he marries with a deep understanding of behavioural and cultural change to drive transformation and bring innovation to life.
Simon combines a laser focus on outcomes with a practical, engaging style that brings out the best in the teams he works with. Simon’s commercial experience and emotional intelligence make him a trusted and effective facilitator of executive teams moving out of their operational comfort zone.
Simon has a belief that you should “fall in love with the problem, not the solution” and that diverse teams lead to success. As a result, his creative and accessible methods often lead to breakthrough propositions and renewed energy and focus.
Key achievements include:
Innovation programme for Save the Children to improve child literacy through consumer products. The programme led to a significant six-figure grant from SC Johnson
- Launched two ground-breaking BBC digital services
- Brand strategy for D2C pharma brand launch into the Indian market
- Successful launch of a challenger bank brand
- Designed and delivered a programme for the Cabinet Office to transform civil servants’ use of digital and social media
- Created the UK’s fastest growing PR agency and winner of Specialist Consultancy of the Year
Here is a short summary of the things Simon can help you with:
- Discover the new value propositions that will drive future growth
- Stay ahead of competitors with a pipeline of innovation bets
- Be a customer champion and focus your teams on creating delight
- Deliver your growth strategy with the right roadmap and data
- Assess and optimise your current innovation projects
- Boost your people’s innovation capability and create the right culture
