Digital Works Group helped to align people and purpose, and delivered results. Read on to discover how clarity, momentum, and execution came together to unlock real change.

We applied a data-led approach, initially identifying UK new customer acquisition wasdown 50% year on year, which meant new tactics were required.

The key stakeholders needed coaching to adopt improved ways of working between markets and global, C-suite, finance and performance marketing in order to drive new approaches to budget management and unlock growth. This led to clearer leadership and direction to internal teams at a time of significant change.

The skills we provided:

We placed an highly experienced sales and marketing expert as an Interim UK Ecommerce Director. As the engagement continued, to assist with the wider transformation programme, they moved to the role of Interim Global Ecommerce Director managing the Ecommerce, Digital, and Performance Marketing. This helped to further develop collaboration and consistency.

A trusted partner agency was also introduced to perform a full SEO audit and devise a new SEO strategy.

In 2 months the UK ecommerce revenue turnaround was achieved.

In 6 months the wider ecommerce and digital transformation was achieved – leading to acquisition of the business by private equity before a deadline of end of 2023.

– New UK ecommerce tactical approach with improved working between teams
– Refocus of previously stalled major digital experience project
– Budget review of £4 million global digital media spend
– Future organisation design for all digital and ecommerce functions globally
– New SEO strategy for key markets

– New UK ecommerce approach achieved turnaround of revenue growth +4% vs previous year
– Refocused web experience project improved ecommerce conversion rate 0.3 ppt
– Zero Based Budgeting review achieved 23% efficiency gain without impacting revenue
– Future Organisation Design identified 35% efficiency gain in overhead