Rovi Corp logo (jpeg)Rovi Corporation, a global leader in digital entertainment technology solutions, has just launched a new Audience Management Solution, an advanced predictive analytics solution which will enable ‘broadcast networks, cable TV operators, service providers, and others in the television distribution industry to employ big data sets to define, execute and measure the performance of subscriber offers, program promotions and advertising’.

Sophie Fraser

Head of Marketing Services at Digital Works Group
A digital marketing enthusiast, passionate about helping clients gain visibility and drive leads - from start-ups to enterprise.
Sophie Fraser