Rikard Svendsen

Partner, Customer Experience
Strategy, Leadership & Innovation

Technical Skills
  • Brand strategy

  • Brand management

  • Marketing psychology

  • Customer experience

  • Marketing strategy

  • Website strategy

  • Retail

  • Media

  • Health & Pharma

Rikard Svendsen

Rikard Svendsen is a Partner in the Strategy, Leadership & Innovation practice, helping businesses succeed in their brand and digital customer experience and transformation.

A strategic and creative thinker, Rikard has a proven track record of generating outstanding commercial returns for diverse clients such as Mercedes-Benz, SKY, MTV, ITV, Unilever, RAC, PruHealth, MOBO and 3M.

Rikard’s wealth of experience spans omnichannel customer insight, brand and digital strategy, creative direction, customer experience design and digital marketing.

A highly confident facilitator and leader with a real ‘make-it-happen’ attitude, Rikard inspires, challenges and guides cross-functional teams so they rationally and emotionally connect customers with brands.

He is a big advocate of using cognitive psychology and qualitative research to develop digital customer experiences that build strong and effective brands. Utilising deep customer insight and market research to win both hearts and minds.

Key achievements include:

  • Evolved repositioning campaign for Mercedes-Benz

  • Developed internal and external communication strategy for Baltic Sea Task Force

  • Established brand position for music company MOBO

  • Developed brand, communication and digital strategy for African presidential candidate

  • Created a new ethical business model and brand strategy for famous royal African family

Here is a short summary of the things Rikard can help you with:

  • Customer insight & human behaviour

  • Qualitative and quantitive market research

  • Omni-channel brand & digital strategy

  • Customer experience concept & design

  • Digital planning, development & transformation

  • Creative direction across website, products, apps & digital tools

  • Programme planning, delivery & stakeholder management

Some of Rikard’s clients & experience:

Rikard Svendsen has become a great friend of the MOBO Organisation and vice-versa because of his ‘can do’ attitude, his ability to understand our brand very quickly and specifically because of his very sound (marketing and brand) advice and guidance. I would highly recommend him.

Kanya King MBE, MOBO Organisation

Rikard is top class creative thinker. I have seen first hand how his ideas and his ability to see a concept through to delivery create real tangible value to his clients. I would welcome opportunities to work him again.

Guy Shone , CEO Explain The Market & Euronews NBC Business Analyst