Rikard Svendsen is a partner in the Strategy, Leadership & Innovation practice, helping businesses succeed in their brand and digital customer experience and transformation.
A strategic and creative thinker, Rikard has a proven track record of generating outstanding commercial returns for diverse clients such as Mercedes-Benz, SKY, MTV, ITV, Unilever, RAC, PruHealth, MOBO and 3M.
Rikard’s wealth of experience spans omni-channel customer insight, brand and digital strategy, creative direction, customer experience design and digital marketing.
A highly confident facilitator and leader with a real ‘make-it-happen’ attitude, Rikard inspires, challenges and guides cross-functional teams so they rationally and emotionally connect customers with brands.
He is a big advocate of using cognitive psychology and qualitative research to develop digital customer experiences that build strong and effective brands. Utilising deep customer insight and market research to win both hearts and minds.
Some of Rikard’s experience:
Key achievements include:
Evolved repositioning campaign for Mercedes-Benz.
Developed internal and external communication strategy for Baltic Sea Task Force.
Established brand position for music company MOBO.
Developed brand, communication and digital strategy for African presidential candidate.
Created a new ethical business model and brand strategy for famous royal African family.