Transaction Advisory

Rapid Digital Evaluation

private equity rapid digital evaluation

Our Service

Our Rapid Digital Evaluation service provides a top-level assessment of the digital capabilities of an organisation. We aim to deliver within 5 working days, using a ‘low touch’ approach.

Suitable for both B2C and B2B businesses, the service gives an indication of digital maturity in the critical areas of go-to-market, operations, technology and human capital. Providing a telescopic view on strengths and risks to the business’s ability to meet its goals and future success.

Useful as a tool to assist your bidding process, provide direction when designing a more extensive due diligence process, evaluating or benchmarking a portfolio business, or any scenario where fast/top-level insight is required.

What We Do

Our approach quickly evaluates digital capabilities across the following areas of the organisation:

Strategy & Delivery Roadmap

  • Addressing the importance of digital in the strategy and delivery timeline.


  • Demand generation:

    • SEO
    • Paid media
    • Social media
  • Advocacy:

    • Reputation building
  • Improves scaling, revenues and ROI

Digital Trading Assets

  • Website and mobile evaluation:

    • Trading capabilities and payments
    • Content
    • Digitally delivered services methods – SaaS
    • Business and trading analytics
  • For conversion and sales

Customer Service

  • Digital interface methods

    • Email/SMS/chat
    • Integrated messaging
  • Customer experience

    • Resolution experience
  • For advocacy impacts

Creation & Delivery

  • Methods & lifecycle:

    • Approach – Agile/SAFe
    • Skills
    • Cross-functional working practices
    • Internal tools
  • Improves agility and reactivity

Technology Platform & Processes

  • Core components:

    • Marketing technology
    • Trading platform
    • Supply chain and ERP
    • Finance and HR systems
    • Insight/data/reporting
  • Operational processes

  • Reduced costs and flexibility


  • Digital Skills:

    • Leadership
    • Teams
  • Culture:

    • Agility and responsiveness
  • Internal digital tools:

    • Maturity and usage
  • For responsiveness and future-proofing

What is Delivered
(Sample Output)

A concise output, detailing the digital maturity in a given area and the positive/negative impacts to the business plan.

How it is Delivered

The process is delivered remotely. Desk-based research and mystery shopper approaches, combined with limited digitally-based interviews of core personnel in the target organisation.

Conducted flexibility, iteratively and providing outcomes quickly and concisely. We aim to deliver in 5 working days, subject to the availability to perform the digitally-based interviews of core personnel.

Where We Have Done This Before

Rapid Digital Evaluation - CPP

Rapid digital audit to help provide insight into their turnaround strategy.

“Clear direction on the changes needed in our digital capability and the core business model.”

Rapid Digital Evaluation - CPW

Insights to support the digital director to create the CPW digital strategy.

“Great job. The message came across loud and clear, and now we have a clear roadmap to get to a solution…”

Who Delivers – Meet Some of Our Experts

DWG is the UK’s most experienced digital transformation consultancy. A team of 50+ senior digital change experts, diverse and internationally experienced. This service is typically conducted by a small team of 3-4 consultants, such as:

Andrew Salmon

Andrew Salmon
Digital Strategy

Josh Whiten
Josh Whiten
Marco Potesta
Marco Potesta
Digital Trading
Damon Harding

Damon Harding
Operational Processes

David Ball
David Ball
Simon Booth-Lucking

Simon Booth-Lucking
Creation & Delivery

Will Barribal
Will Barribal
Organisation & Leadership
Dimitris Kourepis
Dimitris Kourepis
Customer Service


DWG has compelling characteristics to deliver rapid and meaningful digital insights.


Proven Digital
Change Expertise

All of our 50+ team members have 15+ years of senior digital change experience. From real-world, market-leading client and agency delivery backgrounds. Supported by an extensive ecosystem of associates and industry leading technology solution partners.


A Think + Do

Our strategy team of domain experts help clients to think through the right approaches for their needs. While our optimisation and delivery team can assist with successful execution.



We are laser-focused on delivering business benefits. With a mantra of producing value and change through delivery.



Using tried and tested methodologies to de-risk and deliver better outcomes.


Delivered in the
Right Spirit

A team of committed, collaborative, innovative and trusted practical experts.



Using our innovative business model we are able to offer clients industry-leading value.

PDF Download + Our Other Private Equity Solutions

dwg private equity rapid digital evaluation download

Leadership Team

Fast assessment of
leadership team capability,
skills gaps and potential

Due Diligence

A full analysis of
likely success
from a digital context


Quickly solving critical
business issues via
digital solutions


Comprehensively improving
an organisation’s value
through digital
digital positioning


Strengthening the
organisation’s digital
position at exit


andrew salmon

Andrew Salmon


Call +44 (0)7801 439011

Will Barribal

Senior Partner - Strategy, Leadership & Innovation

Call +44 (0)7584 205613