Case Study – PXP

New Product Innovation

“I was really impressed with Digital Works Group whilst working with them on the Kalixa Pro project. They did a fantastic job of rallying the troops, against a sometimes very challenging backdrop, and simply getting stuff done.”

Head of Marketing

PXP Financial (formerly Kalixa Payments Group) is a next-generation Fintech business. Dedicated to transforming the payments industry globally by combining fresh thinking innovation with experienced financial acumen. They offer integrated solutions spanning Global Omnichannel Gateway, Wallet Services & Issuing and European Acquiring.

Their Challenge

Digital Works Group were engaged to help bring to market a time-sensitive and mission-critical new mobile point-of-sale (mPoS) solution aimed at small businesses.

While PXP Financial is undoubtedly a payment expert, the business needed an injection of product and project management expertise to help define, control and deliver this new solution at pace.

Our Approach

We helped PXP Financial to:

Adjust the articulation of their proposition to be customer needs-based rather than technology-driven
Use the right structure, approach and experience, via a combination of best practice, coaching and people management
Navigate the often choppy waters of vendor selection and management
Optimise customer experience and gain card scheme certification

Results

With support from our Product & Technology team, PXP Financial were able to bring the solution to its UK beta launch within eight months. We delivered:

A well-defined view of their target customer needs
An understanding of the required changes in the business model and future operating model in order to future-proof the business and create competitive advantage