Proposition Management
Design Propositions That Drive Growth
Feeling frustrated at declining sales performance, low cross-sell rates, or inconsistent messaging that leaves customers disengaged?
It’s common for silos to develop across product, pricing, marketing, and sales teams. This makes it difficult to present a cohesive value story to the customer. In addition, legacy systems and processes add complexity to proposition design. Customers, meanwhile, are confused or underwhelmed which leads to less conversions, poor satisfaction scores and rising attrition. It’s easy to feel like your business is falling behind your competitors who seem sharper, faster, and more aligned.
Our Proposition Management service will help you cut through this pain and re-align your proposition and pricing strategies around clear customer-led value propositions that improve sales, engagement and retention.
We take a structured approach to designing propositions that resonate with your customers and sharpen your competitive edge. By evaluating what’s working today and where untapped potential lies, we shape innovative propositions, pricing strategies, and go-to-market plans that scale sales conversions, unlock upsell opportunities, and improve customer advocacy.
Alongside this, we build sales capability, unify marketing and product messaging, and foster a culture of needs-based selling. The result is a proposition strategy that accelerates new business growth, drives cross-sell, improves customer satisfaction, and reduces churn. We will not only give you a roadmap for success but the confidence that every part of your organisation is aligned around delivering true value.
“Digital Works Group was instrumental in developing a rapid transformation plan for the business, designing the strategy, closing critical gaps, and delivering monetisation opportunities which had a direct impact on the EBIT and the valuation multiple.”
Chief Product Officer, Allfunds
A Commercial Breakthrough
Allfunds was commanding global scale but facing a familiar pressure: high expectations from its private equity owners, minimal monetisation of value-added services and a product strategy stretched thin. They needed more than incremental improvements – they needed a shift. Digital Works Group helped them to defined and launch a new membership-based proposition, and helped build product and marketing functions. Priced for value, they unlocked material growth, stronger customer loyalty and dramatically improved commercial performance. Read the case study to see how Allfunds turned free-services into new revenue.
Testimonials
“I was really impressed with Digital Works Group whilst working with them…They did a fantastic job of rallying the troops, against a sometimes very challenging backdrop, and simply got stuff done.”
Head of Marketing
PXP Financial
“This is exactly what we need. The blueprint model will help us deploy these changes without disrupting our Business As Usual (BAU). ”
Head of Go-To-Market
TeamViewer
“Digital Works Group quickly delivered clarity in our strategic planning and resolution roadmap. Their help in changing our technology function has also been a critical factor in our success.”
CEO
iPrism
Have Questions? Let’s Talk
We’re happy to talk to you about the challenges you’re facing and help you figure out where you need the most support.
Let’s have a no-strings attached exploratory call – it will be the best 10 minutes you’ll spend today.
Let's Talk
