Value Creation for Private Equity

Digital Works Group

We don’t create EBITDA. We find where it’s trapped and convert it.

Senior operators embedded in your management teams. We find the value blockers and fix them, fast.

Traditional consultancies send graduates with slide decks. We send former C-suite leaders with scars. People who’ve built, broken, and fixed businesses like yours and know where the value actually hides. Our experienced intervention team can find where data, systems, processes, and commercial execution are holding back the Value Creation Plan and help unblock them quickly.

Proven Results

~£200M

ARR uplift opportunity
identified

20 Weeks

Discovery to SLT-approved roadmap

8

Blueprints now in pilot

Pricing & Proposition: ~£200m ARR Uplift Opportunity Identified in 20 Weeks

No global price structure or strategy. Inconsistent buying experience, growing discount culture, and no channel or customer-centric approach across regions. SLT alignment needed fast.

What We Did:

  • Aligned SLT, regional GMs and channel leads on problem definition and success metrics
  • Data-driven diagnostic of transaction, quote and ecommerce data across all regions
  • Mapped price scatter, discount ladders and attach rate gaps
  • Designed 8 targeted blueprints for discount controls, pricing and data governance
  • Delivered phased roadmap sequencing quick wins ahead of structural architecture work

“This is exactly what we need. The blueprint model will help us deploy these changes without disrupting our BAU.””

Head of Go-To-Market,
TeamViewer

€72M

Additional revenue over 18 months

1-in-3

Churn rate (from 1-in-20)

Loyalty & Retention: Strengthening Value Ahead of Norton Acquisition

Preparing for acquisition. Churn was a strategic problem. Needed to rapidly strengthen customer retention and demonstrate revenue resilience to prospective buyers.

What We Did:

  • Created compelling loyalty strategy
  • Mobilised team of 8 senior product & programme experts
  • Delivered global loyalty propositions & pricing
  • Implemented repeatable delivery model end-to-end
  • Empowered internal teams with lasting capability

“Working with Digital Works Group was a great experience. They got stuck in, identified solutions, and helped educate our teams.”

Chief Customer Officer,
Avast

€20M

Revenue in launch year

12.8%

YoY Net Revenue Growth

10k+

Monthly Pro Users

Value Creation via Subscriptions: Free-to-Paid Monetisation

PE-backed (Hellmen & Friedman). World’s largest fund marketplace. EBITDA and exit multiple expansion as the priority. Free service base with significant monetisation opportunity. Speed critical.

What We Did:

  • Designed subscription-led proposition strategy
  • Simplified complex pricing architecture
  • Built transformation roadmap & investment case
  • Led cross-functional implementation
  • Embedded capability within leadership team

“Instrumental in developing a rapid transformation plan, designing the strategy, closing critical gaps, and delivering monetisation opportunities which had a direct impact on the EBIT and the valuation multiple.”

Chief Product Officer,
Allfunds

Help Where You Need It

Whether you need end-to-end transformation or a sharp intervention at a specific stage of the value creation journey, we flex to fit, bringing exactly the right expertise at exactly the right moment.

Transaction Advisory

Value Creation

Exit Preparation

1

Rapid Maturity
Evaluation

Fast assessment of digital, data & AI capabilities. Low-touch, high-signal.

2

Due Diligence
Analysis

Comprehensive digital & AI capability analysis to inform investment decisions.

3

Quick
Turnaround

Senior operators get hands-on to solve critical issues in trading, service and processes.

4

Measured
Transformation

Create value via digital, data & AI using controlled delivery sprints with commercial tracking.

5

Exit
Positioning

Improve digital & AI maturity and transfer capability to maximise exit value and multiple.

Specialists At Complex Change

 

We’ve led major change in highly sensitive, politically charged environments with 40+ stakeholders where the consequences were real and the timeline was unforgiving. When the situation is difficult, contested, or moving fast, our diplomacy, objectivity, and hands-on skills are highly effective.

We understand that post-acquisition environments are rarely clean. Management teams are unsettled, data is fragmented, and getting senior leaders aligned quickly, across functions, geographies, and competing agendas, requires a different kind of consultancy. Digital Works Group is that difference because our operator-driven model allows us to bridge the strategy-to-execution gap and deliver measurable value quickly.

Let’s Identify Where We Can Accelerate Growth

We typically start with a no-obligation conversation to understand your portfolio company’s situation. We’ll tell you quickly whether we can help, and if so, exactly how.

Value Creation Plans Do Not Fail On Paper. They Fail In Execution.

0+yrs
Industry experience
0%
Success rate
0+
Transformations
Digital Works Group is Cyber Essentials Plus certified
Digital Works Group is ISO 9001:2015 certified.
Accelerated Capability Environment