Successfully Transforming Your Business Through Digital
A rapidly changing business environment has shown that an organisation’s ‘digital maturity’ is now more important than ever to improve performance and grow value.
The Solution
Our end-to-end transformation service helps clients quickly and comprehensively improve their digital capabilities across the organisation. Delivering successful digital change in go-to-market approaches, trading environments, technology and data platforms, operational processes and human capital areas.
We do this by creating the right vision, strategy, and an achievable roadmap to deliver the strategy; providing support during the execution phase to produce fast and incremental value through the lifespan of the programme via controlled delivery sprints.
Growing sales and revenues, reducing the cost of operation, boosting competitive positioning and accelerating innovation.
Andrew Salmon,
Managing Partner
Solving These Challenges and Bringing These Benefits
Challenges
Benefits
What We Do – Our Proven Transformation Approach
Digital Education
We help you and your teams understand the digital ‘big picture’
Digital Evolution Curve
We ensure your business strategy gives you a clear and achievable direction of travel.
Helping you create an exceptional ‘customer experience’.
Weaving ‘digital’ and ‘innovation’ appropriately into your strategic plans.
No digital plans
Soon to be obsolete
Marketing Transformation
Digital is integrated into marketing to create stronger propositions and multi-channel communications.
Driving Reach and Revenues
Company-Wide Transformation
Digital is used throughout the business for better end-to-end customer experiences and cost-efficiencies.
Driving Profits
Industry Changing Innovation
Digital and data is used to fuel new type of creativity and innovation.
Driving Competitive Advantage
Blueprints
We equip you with clear blueprints for change.
Proven definitions of what needs to be done at each ‘stage’ and for each area of your business.
Vision
& Strategy
Go-to-Market
Approach
Digital Trading
Capabilities
Customer Service
Experience
Operational
Processes
Technology
& Data
Delivery
Processes
Organisation
& Leadership
Change Framework
We give you a tried and tested framework.
Developing the proven capabilities and processes your business needs.
So you can avoid the common pitfalls and reap the benefits of digital.
How it is Delivered
We deliver the transformation programme based on four core principals; comprehensively evaluate all dependencies, yet only do what is needed, achieve benefits quickly, and progress in a ‘planned and agile manner’. Delivered through 5 stages:
1. Initial Programme Governance & Delivery Plan
Governance is deployed to speed decision making and enable programme control.
An initial programme framework is created for all stages of the transformation – planning, execution and iteration – to ensure timescales are clear, benefits are delivered, and the transformation occurs at pace.
DWG strategy experts support this stage.
2. Education, Company Insight & Gap Analysis
‘Digital Education’ begins within the senior leadership team as needed to building knowledge and skills.
Company analysis creates a strategic fact-base across all core business functions, determining the areas current ‘digital maturity status’ and contribution to performance. Opportunities are identified where digital improvement can assist business goals.
Additional analysis also highlights the organisation’s capability to undertake change.
DWG strategy experts support this stage.
3. Creation of Transformational Plan & Roadmap
The analysis informs the development of transformational vision, strategy and plan, with a laser-focused objective to improve business performance via digital and other means.
We work with the senior leadership team to develop the organisation’s vision and transformational strategy. With close working practices between the senior team and DWG.
Digital improvement opportunities and change capabilities are subjected to a cost-to-benefit, time to deliver, and strategic importance analysis, using proven change blueprints for core areas.
Identified opportunities are aggregated within a financial model, to inform on the level, benefits and ROI of the full transformational investment and any affordability adjustments needed. Opportunities are then prioritised.
A transformational roadmap is created, supported by the right KPIs.
DWG strategy experts support this stage.
4. Integrated Delivery & Governance
The transformational roadmap guides the business change. With planning and change controlled and measured centrally to ensure all elements happen at the right time, and clear reporting informs all stakeholders of progress and success.
Delivery is conducted through agile sprints, the use of cross-functional working practices and organisational empowerment to deliver benefits quickly—growing success and momentum. Also growing ‘digital knowledge’ across the organisation.
All supported by clear and meaningful internal communications to reduce fears and enable buy-in across the full organisation.
DWG execution experts support this stage.
5. Measured, Iterated, Controlled & Communicated.
For all stages and streams, critical success KPIs are used to measure success and the need for iteration. Integrating adaptability into the approach to ensure agility to any changing conditions and business goals.
DWG execution experts support this stage.
Who Delivers – Meet Some of Our Digital Change Experts
DWG is the UK’s most experienced digital transformation consultancy. A team of 50+ senior digital change experts, diverse and international experienced, meet some of them:
Pilar Guerrero
Go-to-Market
Marco Potesta
Digital Trading
Damon Harding
Customer Service & Operational Processes
“DWG enabled a rapid maturity of our digital capabilities in product, insight, marketing and organisation.”
“DWG re-energised us and gave us the structure and confidence we were missing. We are now building on the momentum they have created and forging ahead with digital change across the organisation.”
“The DWG team was instrumental in developing a rapid transformation plan for the business, designing the strategy, closing critical gaps, and delivering monetisation opportunities which had a direct impact on the EBIT and the valuation multiple.”