Case Study – Top 5 Global Pharma UK & EMEA Divisions
Transforming to Agility
Top 5Global Pharma – UK & EMEA Divisions
Problem
This top 5 pharma company was moving to a digital-first model for pharma sales and marketing, a first for the industry. They needed to accelerate validated medical content production, which involved multiple stakeholders.
To achieve this, they needed to enable teams across UK and EMEA to apply agile approaches. There was a knowledge and experience gap sharing on agile principles and practices.
Our Approach
We created two interactive online sessions for the client team, including UK and EMEA participants, sharing digestible materials on agile principles and practices.The client shared insights on current and future working practices and needs, and we co-created a plan for flexible sprints.
As production began, we coached and supported the team through live delivery.
Team
The skills we provided:
– Senior Strategy Partner
– Agile Coach
– Project Manager
The client’s UK and EMEA teams actively participated in creating the sprints and programme to their own needs.
Timescales
Two interactive sessions delivered within a targeted timeframe, coordinated across UK and EMEA teams.
Follow up coaching took place over 6 weeks of live production.
Outputs
– Online interactive sessions designed to capture and share knowledge
– Digestible materials on agile principles and practices
– Co-created plan for flexible sprints tailored to the client’s needs
Benefits
Through embracing agile and making it their own, the UK team were able to reduce approval times from months to days.
Client was able to define the digital first approach and service Key Opinion Leader content to the needs of its users.
Principles and practices were adopted by EMEA teams
