Paul Postance

Trading Optimisation
& Omnichannel Digital Expert

  • Digital transformation

  • Ecommerce leadership
  • Conversion rate optimisation
  • Digital marketing

  • Supplier and agency management
  • Strategy
  • Innovation

  • Trading

  • Retail
  • Media

  • Pureplay ecommerce

Paul Postance

Paul Postance is an omnichannel digital expert with over 20 years of experience helping clients define, accelerate and lead their digital transformation activities.

He has worked across diverse verticals including telco, retail, travel, financial services and pure-play digital. Leveraging that breadth of expertise to deliver significant digital transformation at both enterprise-scale for blue-chip brands, and SME’s.

Paul is passionate about data-driven transformation to drive positive commercial results; building and leading confident multi-skilled teams to deliver business value and fantastic customer experiences. A key player in several high-profile transformations, Paul can deliver rapid gains, balanced with a well-seasoned strategic view of ‘change’ and how to manage it for optimal results.

Success for Paul is about constantly evolving, testing and learning as the digital landscape shifts. As much as he loves technology, he cares firstly about relationships; understanding the vital importance of engaging with customers as people, not just metrics!

He has a track record of working within multifaceted brands and complex organisational landscapes to set a vision, innovate solutions, and adaptively bring people – and in turn operational structures – on a journey of change and success. His core expertise combines psychology and technology to create compelling consumer experiences and commercial growth for organisations.

Key achievements include:

  • Rapid, agile response to Covid providing strategy and tactical support, leading a digital transformation initiative at Virgin Media, one of the UK’s leading telecommunication and entertainment companies.

  • £60m+ retail sales growth at Very Group (Shop Direct) by creating and operating a new optimisation and content team, connecting legacy data and insight silos with near real-time customer activities to maximise not only short-term conversion rates but long-term subscription value.

  • Being a vanguard for a ‘Digital First’ cultural shift within multiple organisations, helping bring mindset, performance and technology forwards, agnostic of the sector. This change saw Very Group transform from a business with an online function to become a respected leader and innovator in multichannel ecommerce.

  • Delivered full D2C digital redesigns of online customer journey and user experience, from a blank sheet to success, at Thomas Cook and EE, decreasing acquisition and churn costs while increasing conversions rates by 120%.

  • Bridging marketing and technology departments – defined and delivered digital transformation programmes in multiple brands using ATG, Hybris, Magento and other platforms.

Here is a short summary of the things Paul can help you with:

  • Digital transformation: Understanding unique business contexts, working with all layers to advise and implement winning changes with particular expertise in adapting to COVID consumer behaviour.

  • Organisational support and team leadership: Resource reviews, and operating model review/rebuilding to ensure the right ecommerce teams with the right skills are driving results.

  • Conversion optimisation: End-to-end journey reviews and implementation of AB/MVT tools within organisational/resource reviews for optimal benefit.

  • Analytics: Toolsets and data reviews to discover, define, then measure, monitor and manage KPI’s and separate other operational criteria from ‘data noise’.

  • Acquisition: Maximising traffic and flow of SEM, SEO, Social and other audiences.

  • Trading plans and ‘growth hacking’ development.

  • Feature development road-mapping, e.g. site search and customer-focused functionality.

Some of Paul’s clients & experience:

I’ve really enjoyed working with Paul – he has a real depth of knowledge in e-commerce, particularly around structural change and tools for driving conversion. He’s forward at bringing his ideas to the table, a good operator, and a genuinely nice guy. Very happy to recommend.

James Hardy, Executive Director - Digital Transformation, Virgin Media