Paul Lawrence - Senior Consultant | Digital Marketing Specialist
Paul LawrenceSenior Consultant, Marketing Optimisation

Paul Lawrence is part of a multi-disciplinary team of strategy, execution and growth experts.

  • End-to-end or specific needs. Our team is structured to provide the exact skills you need
  • A ‘think + do’ approach. With expertise, methods, and networks to rapidly deliver tangible business benefits
  • A collaborative, pragmatic, and flexible culture. Sharing insights and expertise to bring the best to our clients

Paul is a Senior Consultant in Digital Work’s Marketing Optimisation team, helping clients to transform and accelerate their digital marketing activities.

He is a multichannel digital marketing professional with 8 years of digital experience backed by a solid 18 years of wider marketing – so he really understands the ‘big picture’.

Paul can tap into broad sector experience, having worked across verticals that include B2C, B2B, manufacturing, FMCG, financial services, healthcare, software, travel and not-for-profit.

With a passion for the ever-evolving digital marketing space, Paul rapidly improves business performance through consistent end-user experiences, across multiple channels for higher conversion to drive positive returns.

He helps clients develop digital strategies that meet their unique goals, such as raising brand awareness, increasing traffic, lead generation, growing revenue, growing donations, promoting events and building brand advocacy.

Paul can also support clients to develop stronger in-house digital marketing capabilities – rolling out workshops and other training initiatives across areas such as social media, email marketing, search and advertising.

His core areas of expertise include:

  • SEO, paid search (PPC – Google, Bing), social media (paid and organic), email marketing and website management
  • Managing in-house marketing teams and external agencies
  • Digital platform integration through conversion rate optimisation, CRM and marketing automation
  • Using analytics insights to form data led decisions
  • Multichannel benchmarking to improve end-user experience
  • Audience segmentation and targeting

Key achievements include:

  • Planned and managed various not-for-profit digital campaigns across social media including reaching an audience size of 115,000 across Kent, an increase of 750% on usual reach by strategising launch and content engagement
  • Working on 6 figure budget paid social multilingual campaign for leading German BBQ brand and launch of multi lingual paid search campaigns across Western Europe for a language school
  • Grew organic traffic year on year for charity website by 50% by implementing SEO audits, keyword research/opportunities and content strategy

Paul is a fabulous digital marketing manager! He really knows his subject and offers expert and valuable advice in all aspects of digital marketing from PPC, SEO and content management systems to content marketing and social media algorithms.

Jane Barlow, writer and media & comms specialist.