Digital Innovation Strategy – Telecoms
“DWG Created a strategic vision and a new business unit within Ooredoo. Managed a very complex, cross-business initiative in rapid timescales.”
Marketing Director, Ooredoo
Ooredoo is one of the world’s largest mobile telecommunications companies, with over 115 million customers worldwide offering mobile, wireless, wireline, and content services to business and residential markets. It was the first operator globally to launch commercial 5G services in Qatar.
To transform the business through the development of new innovative business lines like Financial Services and Digital Advertising to support the rapidly changing digital environment, but without negatively effecting existing operations.
DWG used a combination of proven innovation methodologies, where an in-house “incubation” team was set-up to strategise, scope, pilot, deploy and operate these new services:
This gave Ooredoo:
Ooredoo continues to drive digital innovation in all of its markets via digital products, content and exciting new partnerships.
“Strong ability to manage issues and interaction with stakeholders in a culturally diverse environment.”
Marketing Director, Ooredoo