Digital Innovation Strategy – Telecoms

“DWG Created a strategic vision and a new business unit within Ooredoo. Managed a very complex, cross-business initiative in rapid timescales.”

Marketing Director, Ooredoo

ooredoo

Ooredoo is one of the world’s largest mobile telecommunications companies, with over 115 million customers worldwide offering mobile, wireless, wireline, and content services to business and residential markets. It was the first operator globally to launch commercial 5G services in Qatar.

To transform the business through the development of new innovative business lines like Financial Services and Digital Advertising to support the rapidly changing digital environment, but without negatively effecting existing operations.

DWG used a combination of proven innovation methodologies, where an in-house “incubation” team was set-up to strategise, scope, pilot, deploy and operate these new services:

  • Ensuring the products were tested and validated before being launched and rolled in BAU operations, protecting the main business lines from unnecessary impacts.

  • Guaranteed effective, controlled, economically driven, and measured change management.

  • Augmented with company-wide stakeholder management, clear communications and the full alignment of incentives.

This gave Ooredoo:

  • A well-defined view of their target customer needs.

  • An understanding of the required changes in the business model and future operating model to future-proof the business and create competitive advantage.

Ooredoo continues to drive digital innovation in all of its markets via digital products, content and exciting new partnerships.

“Strong ability to manage issues and interaction with stakeholders in a culturally diverse environment.”

Marketing Director, Ooredoo

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Strategy, Leadership & Innovation

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