“…Created a strategic vision and a new business unit within Ooredoo. Managed a very complex, cross business initiative in rapid timescales..”

Marketing Director, Ooredoo

Digital Innovation & Strategy

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Ooredoo (formerly Qtel) is a full service Telco with over 90m customers across 17 different geographies, headquartered in Qatar.


Their challenge

To transform the business through the development of new innovative business lines like Financial Services and Digital Advertising to support the rapidly changing digital environment, but without negatively effecting existing operations.


Our approach

DWG used a combination of proven innovation methodologies, where an in-house “incubation” team was set-up to strategise, scope, pilot, deploy and operate these new services.

  • Ensuring the products were tested and validated before being launched and rolled in BAU operations, protecting the main business lines from unnecessary impacts
  • Guaranteed effective, controlled, economically driven, and measured change management
  • Augmented with company wide stakeholder management, clear communications and the full alignment of incentives


This gave Ooredoo:

  • A well-defined view of their target customer needs
  • An understanding of the required changes in business model and future operating model in order to future-proof the business and create competitive advantage

Ooredoo continue to drive digital innovation in all of their markets via digital products, content and exciting new partnerships.


“Strong ability to manage issues and interaction with stakeholders in a culturally diverse environment.”

Marketing Director, Ooredoo

Delivery Team: Strategy, Leadership & Innovation

Richard Morecroft

Team Leader
Senior Partner, Strategy, Leadership & Innovation

Call +44 7714 689796

email richard