New Territory Expansion

A core benefit of digital business is rapid growth via international sales.

Our New Territory Expansion Solution

With the right technology platform and services, combined with the appropriate go-to-market approach, barriers are reduced and revenues and capital value can rapidly be added to any digital business. Yet, expanding into new markets is also littered with risk if done incorrectly, resulting in wasted investment in the wrong markets, damaging operational issues, and high opportunity costs in time and money. We are all aware of famous ‘car crash’ cases as companies have attempted to go ‘international’.

Our New Territory Expansion service is designed to remove and mitigate the risk of expanding into new markets, enabling successful international businesses. We do this by a combination of our expertise, experience and contacts, structured into a systematic approach.

1. Market Insight
2. Market Planning
3. Market Testing
4. GTM Implementation
5. Managing Success
6. BAU Handover

Our Proven New Territory Expansion Methodology Framework

1. Market Insight

Research and modelling, identifying the markets with the best fit, for the quickest return on investment.

2. Market Planning

Driven by insight, developing the right approach to enter the market.

3. Market Testing

Via our business development resources and contacts, we can test the market and approach. Adapting as needed.

4. GTM Implementation

Implementing the go-to-market mix, sales, channel partnerships, online marketing and more.

5. Managing Success

The on-going growth of the territory and its various partnerships and accounts.

5. BAU Handover

Smoothly and effectively when it becomes prudent for you to hire internal resources.

The benefits

Lower Investment & Risk

Risks associated with the upfront investment (across personnel, outsourcing, offices, etc.) are avoided. Our New Territory Expansion service removes and mitigates risk through thorough research and testing – we prove the territory prior to your expansion investment

Success

A combination of our go-to-market talent and approach ensures exposure is lowered, and your chance of success greatly heightened.

Quick Impact

Organic or internal growth usually takes significant time, potentially eroding the opportunity. Engaging with Digital Works Group, you have immediate access to a ready-made take-to-market engine boasting significant expertise, experience, contacts, and partner network. Return is fast, not months down the line.

Great Value

We firmly believe that our expertise, combined with realistic and flexible pricing leads to a great value and mutually beneficial partnership

Our Typical Client

Our New Territory Expansion service is designed to remove and mitigate the risk of expanding into new markets, enabling successful international businesses. We do this by a combination of our expertise, experience and contacts, structured into a systematic approach.

“We are now building on the momentum they have created and forging ahead with digital change across the organisation.”

case study

Supported by our proven methodologies, designed for today’s digital world

Expert Insight

Enrique Fernandez-Pino

Senior Partner,
Optimisation & Delivery

Sophie Fraser

Head of Marketing Services,
Strategy, Leadership & Innovation

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