New Digital Product Innovation

Our Service

Digital provides a compelling opportunity for all businesses to innovate and drive competitiveness, as the growth of consumer and business adoption of all things digital continues unabated. Whether ecommerce sites, digital subscription services, or indirectly monetised applications, opportunities exist to significantly and positively impact top and bottom-lines.

However, getting it absolutely right in terms of fit, proposition, visibility, relevancy, adoption, conversion, re-use, advocacy, monetisation, ROI, on-time, on the money, and a host of other factors is extraordinarily tough. Especially in the growing sea of competitive solutions in marketplaces or deep search lists, or the agility needed to adapt to the complexities of the Omni-channel environment, or to influence through ever-complex buy cycles.

Our New Digital Product Innovation service is designed for companies wishing to gain valu(ation) fast through effective digital innovation. Externally or internally. Using an optimised blend of insight, customer experience & UX, relevancy, growth and monetisation factors; we control the development using our proven methods, combined with our deep black books of trusted suppliers. Allowing us to de-risk and optimise your budget effectiveness and ROI.

Our Typical Client

Our New Digital Product Innovation service is typically aimed at larger businesses looking to gain advantage through new digital product innovation, but can also be used for smaller, entrepreneurial organisations needs.

We have seen specific success for with this solution in: gaming & entertainment & media, ecommerce & retail, financial services & fintech, and many other sectors.

ebay logo

“With just a top-level project brief, DWG identified and prioritised the right problems to solve for, designed implementable solutions and managed virtual teams to deliver on time and to budget.”

Global Product Director, ebay

“Really impressed with DWG whilst working with them on the Kalixa Pro project. A fantastic job of rallying the troops, against a sometimes very challenging backdrop, and simply getting stuff done.”

Head of Marketing, Kalixa Payments Group

Our Proven Methodology Framework

Product / Tech

We have deliberately put our product and technology talent into one team, to form a set of skills able to define and deliver the needs of market, customer, data, technology, and monetisation in an optimised manner. An overall methodology that is market & design/customer & data driven.


Our initial step is a laser-focused understanding of the innovation objectives, combined with the market / customers needs via relevant insight + technical and economic criteria. We then ideate amongst the combined teams often using DWG’s controlled workshop/hot-house methodology. Resulting in a number of ideas, ranked systematically, typically focusing on 1-3 for the next stage.

Concept / Prototype

For those selected, each is then defined using a combination of market insight combined with a customer experience / gamification focus. Definition covers all necessary elements of use-case and domain led development – business process and user-experience, wire-framing, relevancy mapping, monetisation optimisation, discovery (SEO) & advocacy (social media) needs and GTM discovery, platform & data architecture and more. Resulting in core success criteria and measurement points. As needed, prototyping is used to gain initial feedback in market or enterprise.

Build / Test

Via development partners, using our product and technical blue-prints. Delivered using an appropriate methodology to the task, but always measured, flexible, agile and fast-paced, with high quality built in.

GTM / Monetise

Roll-out and monetisation occurs as per the GTM plan, with core success criteria constantly measured to identify improvements or sun-setting. All the time our team mentors in-house teams for eventual hand-over.

This framework is flexibly structured to allow clients to select the breadth and depth of the insight required, to meet their budget and needs.

The Benefits

  • Top & Bottom Line: Our approach promotes a holistic view of the development, ensuring all parts are considered together and not in (un)splendid isolation. This results in the development being correct. So monetisation and customer experience is maximised. With core efficiencies, automation, and adaptability built-in. As well as ensuring innovation and future-proofed considerations are protected, limiting the risk of legacy. Ultimately benefiting the top and bottom-line of any organisation into the future
  • Lower Risk: To time, budget, and effectiveness. Comprehensive definition using all core success criteria, combined with measurement and agile delivery increase chances of success
  • Speed: Engaging with clarity on the right activities, undertaken in the right order, by the right people…this adds control, removes rework, and adds pace
  • Great Value: We firmly believe that our expertise, combined our proven approach, and realistic pricing leads to a great value and mutually beneficial partnership

Practice Leadership

Marco Potesta
Marco PotestaPartner, Product Management
For more information please contact Marco