Today’s consumers are increasingly social, selective and well informed, typically interacting with a company via multiple channels. They expect a faster and more personalised customer service; and if demands and expectations are not met, that same technology can be used to tell friends, network, and the whole world about it!
Our Multi-Channel Optimisation service has been developed to help companies:
We look in detail at the journey a customer takes across the communication channels that a company offers. We advise clients how to make those customer interactions more profitable by looking at three key elements: People, Process and Technology.