Agile Transformation

“The move to a more agile based approach has been critical to the recent success of MDU and its growth strategy. Working with DWG was a good decision because they successfully guided us through the process to change our organisation, while ensuring they embedded knowledge within our teams to ensure we are now self-sufficient.”

Andrew Archibald, Chief Commercial Officer

The MDU is the leading medical defence organisation in the UK, providing professional medical indemnity to doctors, dentists and other healthcare professionals. Since 1885, their expertise in medico-legal issues, complaints and claims is unparalleled.

MDU needed to enhance its ability to react to the increasing market complexity and pace, and provide their membership base with digital touch-points and new solutions. Facing pressure from enhanced competition they realised they were slow in innovating and creating new products and services.

DWG were appointed to help design, choose and facilitate the implementation of a new creation process that would speed up innovation and embed much needed agility. It was critical to ensure the new processes were aligned with the rest of the operating model, market positioning, and MDUs needs from a cultural and expertise perspective.

Key actions taken:

  • A ‘change team’ from within MDU was appointed, covering critical disciplines of product, project and technology. Supported by an executive sponsor and guided by two DWG consultants, this team was tasked to identify the requirements, select the right approach, build the implementation plan and governance, and to guide the business through the change.

  • An audit of MDU was conducted to highlight its priority strengths and weaknesses, but also critical cultural and commercial requirements. From this insight the requirements design was built, and the market standard solution SAFe was selected.

  • With the solution selected, a feasible and acceptable implementation approach, business case, and success measures were constructed using market and customer need, governance, organisation and financial considerations. Resulting in buy-in from the senior leadership team and other opinion leaders in MDU.

  • Initial squads where then organised to the new integrated design. Training via our partners, Advanced Agility, was conducted in initial priority areas to build and demonstrate success and momentum for the change.

  • Continual learning and measurement were built into the governance to allow for important adjustments to the plan. This allowed MDU to successfully move to the new creation approach across the whole organisation.

The change to a faster and more agile creation process was a critical building block of MDU’s five-year growth strategy, as it allowed the business to innovate new solutions and provide strong customer-experiences faster and more inline with market opportunities and membership demands.

It also improved:

  • Productivity within the teams by over 20%

  • Cost to return cycles

  • Employee morale and working practices within the team, leading to improvements in retention of core talent

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