Case Study – Mastercard
MasterCard is a payments industry leader; one of the primary payment networks worldwide, a driving force in traditional and digital commerce.
Faced with a rapidly changing UK payments market driven mainly by dramatic digital change, the business required a refresh of its UKI market execution strategy, originally facilitated by BCG.
Digital Works Group was engaged to provide digital expertise and strategic planning support to the refresh.
Using the provision of day-to-day BAU strategy planning support, collectively, the local management and Digital Works Group team had time to review, validate, and augment the original work through new fact-based insight.
From a structured approach suitable to the pace and methodologies of the business and market, it was a format that ultimately led to buy-in across the business.
Using the proven systematic framework of our Strategy Development service we were able to help MasterCard UKI successfully:
- Reorientate its strategy
- Attain commitment to the direction across all levels of the business
- Refocus its strategy delivery for the next five years
- MasterCard retained Digital Works Group on numerous projects
