Case Study – Mastercard
Mastercard is is a technology company and payments industry leader; one of the primary payment networks worldwide, a driving force in traditional and digital commerce.
Mastercard engaged Digital Works Group to assist in accelerating partnerships with significant prospects in retail, banking, media, and technology.
Digital Works Group applied its successful partnership acceleration methodology, taking Mastercard and each prospect teams through its business acceleration workshops.
With a focus on preparation and submission of concepts in advance, the workshops were enablers for real decision making, followed with a clearly assigned action plan.
With concentrated planning and facilitation from Digital Works Group, Mastercard were able to rapidly accelerate new partnership opportunities:
- Vastly speeding up the usual ‘how to do business’ approach, made easier through the support of Digital Works Group
- It created an environment of inclusiveness and motivation for all parties
- Each prospect workshop resulted in real tangible opportunities for both parties, taken forward to their respective boards
