Marketing Optimisation

Producing customer-centric and data-driven strategies, roadmaps and operational improvements to accelerate business performance.

Our Marketing Optimisation team can help you execute your marketing transformation and optimisation requirements. Our team are leading experts in digital marketing techniques, technologies and data solutions.

We combine with our marketing transformation strategists to successfully deliver all your go-to-market improvements.

Helping You with These Challenges and Bringing These Benefits

Today’s Commercial Challenges

  • Increasing market noise and changing customer habits towards ‘digital’.

  • Declining sales as conditions negatively affect sales team to grow revenue.

  • Maintaining a great customer experience.

  • Clarity on insights for decision making.

  • Scrutiny on ROI.

  • Identifying the right marketing technologies.

  • Productivity and development declines.

  • New agile competitors who are digitally-savvy erode sales and market share.


  • Proven blueprints and expertise to quickly transform the effectiveness of your marketing approach.

  • Brand development and innovation expertise.

  • Delivery of effective lead generation campaigns to grow revenues.

  • Extensive knowledge of marketing data, attribution and modelling.

  • Delivery of the correct marketing technologies and vendors.

  • Proven success in commercial re-organisation to bring digital skills into the heart of your business and not your agencies.


Covering three core areas of marketing strategy and transformation, marketing technology, and marketing operations, delivery and optimisation.

Marketing strategy and transformation:

  • End-to-end customer experience.

  • Brand proposition development.

  • Brand and product positioning.

  • Pricing structures and margin analysis.

  • Content marketing strategy.

  • Loyalty programme development.

  • Marketing organisation, structure, skills & competency.

  • Agency selection and relationship optimisation.

Marketing Technology Consulting:

  • Marketing automation.

  • Mapping and building the marketing stack – in CRM, DAM, data and analytics.

  • Customer experience and AI.

  • Content/social media management platforms.

Marketing planning and operations delivery:

  • Communications planning.

  • Digital marketing – PPC, SEO, CRO, social.

  • User journey and conversion funnel optimisation.

  • Multivariant testing.

  • Social media optimisation.

  • Content marketing.

  • E-CRM & acquisition.

  • Data planning and analytics.

  • New territory expansion.

Clients we have helped


“DWG supported us with a complex programme of BI projects. Helping us make an informed decision on best BI solution based on clear ROI”


“…This team now forms a critical part of our competitive advantage, as it ensures our projects are delivered correctly and at pace, delighting our customers..”

Need help?

Keep up to date with us or find out more about how we can help you.

Sign Up!

Keep updated with our Digital Digest for proven digital transformation advice and resources – blogs, interviews, webinars, guides and more.

Let’s talk, I
have a project

Speak to us about our deep digital expertise, end-to-end services, and proven methods.