Mark Folbigg is an experienced, professional and accomplished digital delivery specialist in our Project Management team.
With over 18 years of working in agencies and Agile Scrum teams, Mark has extensive sector experience in sport, retail, insurance, travel, media, fintech, private equity, utilities and FMCGs. He has helped leading brands such as Manchester City FC, The AA, Silva International Investments, Kelloggs, Garmin, Exodus Travels and Coca-Cola.
Mark has varied expertise. He has successfully delivered projects and programmes of work that include web and app design and builds, Alexa skills, digital strategy, social media campaigns, promotional marketing, mobile shopper marketing, rewards, loyalty schemes, E-CRM, direct marketing, and experiential.
He looks at the ‘big picture’ and the requirements of a project. Sensitive to cultural subtleties, different personalities and the unpredictability’s of managing ‘digital change’, Mark brings together diverse stakeholders and cross-functional teams to deliver the best commercial outcomes.
Mark is a calm, analytical problem solver – never phased by challenging projects and a tight deadline. He is known to go the extra mile to drive digital change and improve the products and services he delivers.
As well as working in operations, programme management and project management roles, Mark has BA experience and is a certified Scrum Master.
Some of Mark Folbigg’s experience:
Key achievements include:
Redefining and then executing processes across the programme of work for the Manchester City account.
Doubling agency billings through a series of optimisations and new business wins.
Led the Airmodo project – creating the iOS & Android drone insurance app for GenRe in the USA.
Led the team to win the pitch to become the incumbent Tottenham Hotspur digital agency.
Implemented Africa’s biggest promotional marketing campaign for Coca-Cola in Nigeria.
Delivered campaigns that won IPM, ISP and EFSP awards for campaigns with clients such as LG Electronics.