Lara Brockie

Copywriter, Content Marketer and Project Manager

Technical Skills
  • Content Strategy
  • Content Marketing
  • Content Writing
  • Copywriting
  • Business Analysis
  • Project Management
Sectors
  • Financial Services

  • Telecommunications

  • Technology

  • Media

Lara Brockie

Lara Brockie is a Senior Consultant in the Marketing Optimisation team and is a unique blend of delivery-focused copywriter, digital marketer, business analyst and project manager.

With significant experience of working in blue-chip organisations at all levels, across business and IT, Lara has successfully managed large-scale projects in complex environments – ranging from multimillion-pound international projects to medium size businesses and start-ups.

Lara’s diverse background extends across people, process and technology, business analysis, digital marketing and project management.

Her passion is to bring calm to chaos, simplify processes and systems, and create engaging content and copy.

She has worked with some of the biggest businesses across the world, including AT&T, NCR, HP, Deutsche Bank, Barclays Wealth, Lloyds Banking Group, Scottish Widows, Bank of Scotland, Tesco Bank, RBS, Euroclear, Lloyds Register, Norwich Union, Stanley Security, Colt, BT, Telewest, BBC, Virgin Atlantic, Phillips Research, LIFFE, London Stock Exchange, RAF, Eli Lilly, Ogilvy & Mather, AC Neilsen.

Experienced in the complete project lifecycle, from business case development and detailed requirements definition, through to solution design, implementation, and continuous process improvement.

Key achievements include:

  • AVP for a £7B Wealth Management business, managing a team of 15 people, and a portfolio of 60 projects and process improvements.
  • Managed the documentation migration project for a well-known UK bank. Successfully produced over 100 policy documents, customer letters and marketing literature on target for the launch date.
  • Internal communications and updates to the Terms of Business for 60,000 IFAs and contract updates for multiple suppliers to a large UK bank for FATCA compliance across UK, Luxembourg, Jersey and Isle of Man.

Lara started her career as a Software Engineer in Scotland and continued as an IT consultant in the City of London, where she specialised in the telecoms and financial services sectors. She has a BSc and MSc in Computer Science and a Postgraduate Diploma in Business Management.

She started her successful change and project management consultancy in 2005 before moving into copywriting and content marketing in 2015.

Lara’s core areas of expertise include:

  • Business analysis, change management, and project management.
  • Content marketing strategy, customer value journeys.
  • SEO writing, copywriting, B2B content writing.
  • Email marketing and social media marketing.

  • Certified Customer Value Optimisation Specialist.
  • Certified Direct Response Copywriter.
  • Certified Content Marketing Specialist.
  • Certified Professional Coach.
  • PRINCE2 Practitioner.
  • Member of The Professional Writers’ Alliance.

Some of  Lara’s clients & experience: