Lara Brockie is a Senior Consultant in the Marketing Optimisation team and is a unique blend of delivery-focused copywriter, digital marketer, business analyst and project manager.
With significant experience of working in blue-chip organisations at all levels, across business and IT, Lara has successfully managed large-scale projects in complex environments – ranging from multimillion-pound international projects to medium size businesses and start-ups.
Lara’s diverse background extends across people, process and technology, business analysis, digital marketing and project management.
Her passion is to bring calm to chaos, simplify processes and systems, and create engaging content and copy.
She has worked with some of the biggest businesses across the world, including AT&T, NCR, HP, Deutsche Bank, Barclays Wealth, Lloyds Banking Group, Scottish Widows, Bank of Scotland, Tesco Bank, RBS, Euroclear, Lloyds Register, Norwich Union, Stanley Security, Colt, BT, Telewest, BBC, Virgin Atlantic, Phillips Research, LIFFE, London Stock Exchange, RAF, Eli Lilly, Ogilvy & Mather, AC Neilsen.
Experienced in the complete project lifecycle, from business case development and detailed requirements definition, through to solution design, implementation, and continuous process improvement.