New Product Innovation – Fintech
“I was really impressed with DWG whilst working with them on the Kalixa Pro project. They did a fantastic job of rallying the troops, against a sometimes very challenging backdrop, and simply getting stuff done.”
Head of Marketing, Kalixa Payments Group
Kalixa Payments Group is a next-generation Fintech business. Dedicated to transforming the payments industry globally by combining fresh thinking innovation with experienced financial acumen. They offer integrated solutions spanning Global Omnichannel Gateway, Wallet Services & Issuing and European Acquiring.
Digital Works Group were engaged to help bring to market a time-sensitive and mission-critical new mobile point-of-sale (mPoS) solution aimed at small businesses.
While Kalixa is undoubted a payment expert, the business needed an injection of product and project management expertise to help define, control and deliver this new solution at pace.
We helped Kalixa to:
Adjusting the articulation of their proposition to be customer needs-based rather than technology-driven.
Use the right structure, approach and experience, via a combination of best practice, coaching and people management.
Navigate the often choppy waters of vendor selection and management.
Optimise customer experience and gain card scheme certification.
With support from our Product & Technology team, Kalixa were able to bring the solution to its UK beta launch within eight months. We delivered:
A well-defined view of their target customer needs.
An understanding of the required changes in the business model and future operating model in order to future-proof the business and create competitive advantage.