Johanna Wallin

Product Expert
Optimisation & Delivery

Technical Skills
  • Proposition and product ownership

  • Product roadmapping

  • Website development

  • Agile

  • Customer experience

  • Third-party integration

  • Hospitality

  • Travel

  • Transport & Logistics

Johanna Wallin

Johanna Wallin is a senior product manager who brings over 15 years of experience in the product management space. Respected and experienced, she has a reputation for successfully delivering commercially important products, projects and functionalities.

She has established her skill for for improving channel management propositions for multiple companies by successfully integrating multiple new commercially important distribution channels.

Johanna has supported some of the world’s leading brands, whether globally established companies Hilton,, Eurostar and Virgin Holidays or innovative software start-ups like, and

Key achievements include:

  • Owning the backlog for the largest ever project at to date with a staggering 1800% estimated annual revenue increase over the next ten years

  • One of two product managers managing the re-platforming and re-design of

  • Re-platforming Virgin Holidays Host to Host API suite enabling the company to benefit from the synergies of having a common code base, yet allowing for unique and customisable features per customer API

  • Improved channel management and distribution for companies such as Expedia, Laterooms,, TripAdvisor, TravelSuperMarket, Trivago, Kayak, SkyScanner, HotelsCombined etc.

Here is a short summary of the things Johanna can help you with:

  • Building a business case

  • Managing full product and/or project life-cycle

  • Managing Stakeholders (internal or external)

  • Gathering, refining and prioritising requirements

  • Managing roadmap and backlog

  • Participating in dev team/s “solutioning” (backend & UI/UX)

  • Fulfilling training and documentation needs

  • Performance monitoring

Some of Johanna’s clients & experience:

Johanna’s experience and skill at building relationships coupled with a strong focus on customer needs have ensured the success of numerous projects. Her product management expertise has always been based on a strong commercial awareness along with a Nordic tenacity that enables her to get the job done.

Giles Leather, Regional Director (EMEA), Hilton Hotels