Jason Coppin

Partner, Telecoms
Strategy, Leadership & Innovation

Technical Skills
  • Omnichannel strategy

  • Website strategy

  • Ecommerce & development

  • Agile

  • CRO

  • Mentorship

  • Telecoms

  • Retail

  • Financial services

Jason Coppin

Jason Coppin is a Partner in the Strategy, Leadership & Innovation practice, helping businesses succeed in their digital strategy and realise their eCommerce ambitions.

Highly people-focused and commercially astute, Jason has a track-record of owning and implementing digital strategy and innovation to drive strong growth in trading performance and channel profitability.

Having spent over 15 years successfully building, running and transforming both start-up and multi-million-pound eCommerce functions for brands such as Orange, SSE, Wileyfox and Three, Jason combines significant practical experience with a deep understanding of the strategic and ‘day-to-day’ requirements – to deliver substantial digital channel growth and revenue.

Jason brings boundless energy, organisation and creativity to your eCommerce projects, matched by his knowledge of the online world. Using a collaborative approach, he can build high-performing, cross-functional teams to deliver on a vision in challenging times, against aggressive timelines.

His pragmatic approach and a strong belief in creating outstanding data-driven digital experiences and journeys grounded in customer insight, help you to achieve significant growth in digital channels, improvements in customer engagement and commercial success.

Key achievements include:

  • Greenfield launch of eCommerce and in-house digital Customer Service function for mobile start-up into 8 markets internationally with number 1 seller in category achieved on Amazon UK within 3 months

  • Delivered an online shop on a new platform for a UK mobile network operator resulting in 37% growth in acquisition and 146% in retention online year on year with a £100m+ online channel revenue contribution

  • Developed and presented multichannel strategy to UK Board of a traditional high street retailer and financial services provider with a c.£400m potential revenue benefit

  • Launched innovation variant of online shop resulting in 20% uplift in persuasion rate and ‘Best Online Retailer’ industry award win

Here is a short summary of the things Jason can help you with:

  • Ecommerce & omnichannel strategy

  • Greenfield ecommerce initiatives – launching fully integrated functions from scratch

  • Digital channel growth & optimisation of digital trading performance & profitability

  • Insight & data-driven digital customer engagement & loyalty programmes

  • Artificial intelligence & big data initiatives

  • Moving to Agile approaches

  • Ownership of product, UX, Scrum & programme teams

  • Team coaching & mentoring for increased performance

Some of Jason’s clients & experience:

Jason is one of the most genuinely passionate and knowledgeable people I have come across in the ecommerce space. He was able to channel all of his experience as well as balance strategy and execution to deliver an end to end online shopping experience for multiple European countries from scratch. His absolute belief that digital channels should deliver a first-class customer experience supports your brand and product being reflected in a positive light online.

Naeem Walji, Founder/CMO, Wileyfox