At Christmas, my brother-in-law asked me to help him set-up a ceramic tile ecommerce arm as an extension to his distribution business. I have to admit my first reaction was not good, as working with the family can be fraught with difficulties. However, after a few glasses of vino and some not inconsiderable family pressure I said yes.

5 weeks on, if I am honest, I have loved it.  It’s been hard work doing it alongside everything else going on in DWC, but its opened my eyes to a few things.  The main one is how easy it is these days to set-up your shop, so much easier than it was even 2-3 years ago. The MagentoGo solution is fantastic – easy-to-use, everything in the box to set-up and run your presence, and is very cost effective. It is also so much easier to get an end-to-end payment solution in place quickly, as the fear of the start-up has receded. And if you want to link these elements to other systems (finance, stock ordering) you don’t need  a PHD to create the interfaces yourself like you used to!

So applying some of the GTM knowledge we have in DWC, using talent we have in our marketing services team, selecting a cost-effective design and development partner we often work with elsewhere, and using a best practice project management approach… we are 2 weeks away from what should be a pretty decent initial experience and launch. Yes, we won’t have replicated Amazon, but we will have got an offering which is compellingly different to the (big) competition in this market. We’re looking forward to ruffling a few feathers. And it has not cost a fortune either.

Honestly, there has never been a better time to grab opportunities in ecommerce. It is a market which has got ever greater demand and maturing IT to help you do it. And it really is good fun.  If anyone wants the strategy approach and project plan we have used, just holler. We’ll keep you posted on how we do.


Andrew Salmon