Interim Commercial Leadership

For all companies, the effectiveness of your go-to-market approach is a primary driver of success.

Our Interim Commercial Leadership Solution

You need the optimal mixture of direct sales, partnerships, and marketing that successfully meets the commercial objectives of the organisation.

Ensuring each element undertakes its role perfectly but supports each other. Driving enhanced effectiveness and commercial efficiency into the short and longer-term.

Our Interim Commercial Leadership service is designed to optimise your go-to-market environment, focusing on bringing material and tangible benefits fast. We do this by ‘rolling up our sleeves’ to deliver new business and inject sales success, leading by example, and levering our extensive networks and sales experience for ‘quick material wins’.

At the same time, we facilitate commercial enhancements throughout your organisation in each critical go-to-market area to improve your longer-term commercial approach and expertise. Delivered by commercial experts, with at least 15 years of experience and success in the field, using the broad process below to guide us:

1. Plan & Review
2. Quick Win Focus
3. Enhancement
4. Handover

Our Proven Interim Commercial Leadership Methodology Framework

1. Plan & Review

Our focus is always to get going and provide benefits fast, but it is vital that a time-boxed, short-stage review is undertaken to plan the sales focus. This allows ‘quick wins’ to be identified in sector and targets, based on need, solution fit, known contacts and budget. If time allows at this stage, we also look at critical enhancements to improve conversion through the sales funnel, in areas such as marketing.

2. Quick Win Focus

Using the output of the review cycle we ‘roll-up our sleeves’ and hunt and develop new business. Prioritising efforts based on the planning stage, and then from feedback during sales activity. Focusing on driving rapid conversion through the sales funnel, while protecting the brand profile, and providing best-practice examples to other members of the sales function. Engendering change as needed.

3. Enhancement

In parallel and from market feedback, we review key functions that can affect sales conversion; identifying improvements in marketing, partnerships, product, systems, engineering and teams. Working with senior leadership to roadmap and effect necessary changes to improve the overall commercial effectiveness.

4. Handover

Our final proof of success is an enhanced and successful client sales team. Where we are able to handover elegantly.

The benefits


Our approach allows us the provision of one or more stages depending on the exact needs of the client. Allowing us to tailor the approach to budget and need.

Quick Impact

Our approach, expertise, and network ensure a quick and positive impact on your sales and commercial needs. We ruthlessly prioritise activities where they will bring the most return; which we combine with clarity of experience to guide additional efforts for longer-term commercial enhancement and success. In addition, there is no ‘hiring delay’, meaning improvements start almost immediately.

Cost Effective

With our expertise, networks and approach there is virtually no ‘learning curve’, meaning your investment with us gets working right from day one. Which is often not the case with full-time employees.

Long-term Improvement

We actively plan for our obsolescence, training and hand-overs, as well as identifying improvements to areas that influencing the long-term success of your commercial function.

Our Typical Client

Our Interim Commercial Leadership service is typically aimed at growing businesses looking to optimise their commercial functions of sales, business development, partnerships and marketing. Working closely with product teams and engineering as needed.

We have seen specific success for with this solution for: entertainment & media, financial services & fintech, e-commerce & retail and many other sectors

World Vision strategy development

“DWG has been instrumental in planning the scaling and financing of our business. In this, they have been as helpful and as accommodating as I could have wished.”

kalixa payments

“DWG turned around an immature and poorly performing sales function. Delivering new sales quickly, while enhancing the foundations of our approach, team, and systems.”

“DWG helped us position ourselves for our headquarters move to London, in terms of business development support and introductions to investors, making a smoother landing than we otherwise may have had.”

Supported by our proven methodologies, designed for today’s digital world

Expert Insight

Enrique Fernandez-Pino

Senior Partner,
Optimisation & Delivery

Dimitris Kourepis

Organisational Transformation

Need help?

Keep up to date with us or find out more about how we can help you.

Sign Up!

Keep updated with our Digital Digest for proven digital transformation advice and resources – blogs, interviews, webinars, guides and more.

Let’s talk, I
have a project

Speak to us about our deep digital expertise, end-to-end services, and proven methods.