Case Study – HMD
Human Made Devices (HMD), formerly HMD Global, are the largest European manufacturer of smartphones and makers of Nokia phones. Since 2016 with over 400 million devices sold they have grown rapidly and have an active presence in over 200 countries.
Due to urgency for action, the selection of a new ecommerce platform had been agreed prior to the finalisation of the Digital Strategy and detailed requirements gathering phase.
An HMD business owner was required to take hold of the business readiness requirements and retro-map detailed requirements to the programme to secure strategic outcomes while the programme was already in flight.
HMD appointed Digital Works Group to lead the eCommerce business for Europe and North America and transform in line with HMD’s business strategy.
There was a need for the planning and management of a scalable eCommerce function. Comprising of multilingual and multi-region online trading capabilities all supported by the right organisation structure and resource planning for Europe and US.
Digital Works Group took the following approach:
- Review and revision of the project requirements and European market launch prioritisation with clear proposals for board sign off
- Management of the RFP for payment gateway, delivery partner selection and a full review of platform selection
- Performance benchmarking and commercial modelling for expected commercial outcomes of project launch (traffic, conversion rate, sales volume, ATV, marketing OPEX)
- Creation of the delivery roadmap and ownership of day-to-day delivery for the core market launches
Digital Works Group helped HMD to execute, operate and scale a new e-commerce function in line with their go-to-market strategy. This led to:
- Successful launch into the UK followed by other agreed, prioritised countries in Europe
- Launch in the USA market
- All delivered to time and budget
