Interim Commercial Leadership & Flexible Business Development

“DWG helped us position ourselves for our headquarters move to London, in terms of business development support and introductions to investors, making a smoother landing than we otherwise may have had.”

CEO, gweek

Gweek is an innovative analytics start-up, rapidly gathering commercial momentum. Powered by Speech Intelligence Analytics™ and using artificial intelligence, the gweek mobile application is designed to improve communication and presentation skills.

Their Story

DWG first met gweek during an HR analytics convention in London.

Their solution sits in an exciting intersection of micro-learning and analysis, and they already had a great USP and proven solution- the Speech Intelligence Analytics™ which can track and map the degree to which a speaker get their message across while remaining both efficient in speech and authentic in person in any situation.

The start-up was originally based in Hong Kong and had already won key customers in the region among the education and banking sectors – proving that they were commercially viable, with both a valid product and proposition.

In order to gain more traction and accelerate their growth, gweek were keen to move the business to the UK and establish a London office, evolve their proposition and expand into new verticals.

The problem was they didn’t have the right contacts and network to do this as easily or as quickly as they needed to – a common issue many start-ups and scale-ups face. They needed to do this in an efficient manner, maximising the use of capital and resources.

Gweek was initially designed for learning and talent development, through iOS/Android and SaaS environments.

They had already built and tested out their product in the market. Successfully applying the same algorithm for secondary school pupils, graduates or senior bankers was a testament to the strength and value of their solution.

For gweek, it proved helpful to have the independent expertise to act as a sounding board and test and qualify new ideas. Firstly, we sounded gweek value proposition within our network, to develop the right strategy and target, and then ensure the proposition and pricing was structured in the right way.

This helped further refine gweek pitch to raise funds, which we also supported.

Smaller businesses are frequently pulled in many directions, and often have teams that are multi-skilled and agile, but spread too thin.

By offering flexible business development, we provided gweek with vital GTM support – tapping into our networks and getting stuck in with outreach and qualification – but with sensible commercials structured to their exact needs.

DWG had the pleasure of supporting gweek at key AI conference – Cognition X Artificial Intelligence Awards – where, in recognition of their growing success they won the Cognition X Artificial Intelligence Awards, Best Innovation in Natural Language Processing, 2017.

This conference proved very useful in terms of both establishing and following up on new leads. We were able to provide an extra boost of support, so they could make the most of the investment during and after the event.

As part of their strategic move to London, gweek wanted to raise funds to scale and support business development. The proposition and stage of gweek as a company proved too early for VC’s, but we were able to create interest for the next stage of fundraising and have constructive feedback on the current market potential and development. Through our network, we introduced gweek to their future CFO, who also garnered interest from angel investors and led the fundraising round.

They are now on the next stage of their journey and are moving to talks with VC’s for series A investment. They have grown to a team of more than 10.


Interim Commercial Leadership


Strategy, Leadership & Innovation

Need help?

Keep up to date with us or find out more about how we can help you.

Sign Up!

Keep updated with our Digital Digest for proven digital transformation advice and resources – blogs, interviews, webinars, guides and more.

Let’s talk, I
have a project

Speak to us about our deep digital expertise, end-to-end services, and proven methods.