Gweek was initially designed for learning and talent development, through iOS/Android and SaaS environments.
They had already built and tested out their product in the market. Successfully applying the same algorithm for secondary school pupils, graduates or senior bankers was testament to the strength and value of their solution.
For gweek, it proved helpful to have the independent expertise to act as a sounding board and test and qualify new ideas. Firstly, we sounded gweek value proposition within our network, to develop the right strategy and target, and then ensure the proposition and pricing was structured in the right way.
This helped further refine gweek pitch to raise funds, which we also supported.