Marketing & Communication Expert
Strategy, Leadership & Innovation
Gianluca is a communications, marketing and business transformation expert in the Strategy, Leadership & Innovation practice, with over 15 years’ experience of helping businesses succeed during times of transformation by setting the direction of your journey, the vision and how you get there.
He has successfully supported programmes of transformation, including large-scale, cross-continent mergers and acquisitions for global organisations, and the transition to marketing operating model. He has managed major global and cross-function projects and led global workstreams.
Gianluca’s strength lies in grasping key business challenges and quickly applying the right communication, marketing strategies and plans to meet business goals, break down silos and connect different functional areas to see the ‘bigger picture’.
He understands the vital ‘human’ role in driving effective change – whether customers, employees or external stakeholders – and has delivered customer-centric communications built on audiences’ needs, relevant messages and deployed through a mix of channels. Being multilingual, Gianluca is sensitive to the impact of local cultures and languages on global communications.
Key achievements include:
Here is a summary of the things Gianluca can help you with:
Some of Gianluca’s clients & experience:
Gianluca understands all the nuances of what’s required to change organisational behaviour and culture. He also has an excellent understanding of brand. Together this means that Gianluca is aware that it is not simply enough to create a “good” culture, but also a culture that represents the kind of organisation you are strategically trying to build. He is disciplined and organised, and has the empathy to bring people along on an often long and complicated journey.
Gianluca’s wisdom and dedication was vital to turning a complicated EVP brief into a living, breathing reality. He dealt with our international stakeholders with vast reserves of patience and emotional intelligence.
As a colleague Gianluca has a knack for spotting the gaps in the work then getting it to where it needs to be. He made the end result so much better.