Gavin McLauchlan

Partner, B2B
Strategy, Leadership & Innovation

Technical Skills
  • Analytics insights/market research
  • Audience segmentation and targeting
  • Data strategy
  • Go-to-market
  • Innovation
  • Partnership development
  • Business analysis/business case

  • Business strategy
  • Marketing strategy/product strategy
  • Media
  • Music
  • Retail & ecommerce
  • FMCG & consumer goods
  • Technology
  • Advertising agency
Gavin McLauchlan
Gavin ran the netTV project for me in New Delhi. The Indian Government had a desire to launch television, broadband and VOD services over the nascent broadband networks provided by MTNL and BSNL, the two telcos. Back then, it was called Triple Play services. We had many infrastructure challenges, but no matter what we threw at him, Gavin always found a way to deliver, coming up with solutions that suited the unique conditions here in India. We launched a cutting-edge service and had a great time doing so.
Abhishek Verma, Chairman Of The Board, Olialia World

Gavin is a partner in the Strategy, Leadership & Innovation practice, working extensively internationally as well as in the UK.

A strategic, creative and pragmatic thinker, Gavin has a proven industry record of creating new ways of ‘thinking and doing’ for diverse companies such as Nielsen, BT, the BBC, Sainsbury’s, Boots, Asda and Media City. As well as holding senior positions in GfK, Microsoft, and the BBC amongst others.

Gavin’s extensive experience spans customer insight, partnerships, business planning and forecasting, brand communications, digital & data strategy, product innovation, development and delivery, leveraging emerging technologies (inc media streaming & AI), GTM strategy, digital marketing and marketing optimisation.

Described as a true “rainmaker”, Gavin delivers a constant stream of new ideas. He explores technology innovation in the complex, ever-changing digital world, bringing an energy and enthusiasm that is rarely matched. He takes decisive action when needed to make ‘good things’ happen but balances this with attention to detail, so nothing falls by the wayside.

Gavin quickly builds trust across teams and can spot opportunities for collaboration between companies and partners to innovate. He seeks smarter ways to achieve the end goal and applies a rich knowledge of AI & tech capabilities, data, media, and analytics to make the right decisions.

Key achievements include:

  • The development and launch of BT Vision (now BT TV)
  • Negotiated the partner deal and launched Consumer Wallet for GfK
  • Created and launched India’s first IPTV service (NetTV), and delivered Du in Dubai
  • Persuaded Boots to share EPOS data for the first time
  • Ran the retail loyalty schemes for Sainsbury’s, Boots and Asda

Gavin’s work on BT Vision has been a key part of the Platform’s successful launch. He is calm and focussed under pressure and he is very outcome-orientated.

We worked together on BT Vision for more than three years in a co-operative and collaborative fashion, and it never felt like we were working for different companies: just one product.

He is also great company on business trips.

Richard Griffiths, Project Director, BT Vision

During his time with Nielsen Gavin always brought an energy to work, added value as a consultant and showed his flexibility to adapt to changing needs. It’s been great to have him at Nielsen over the past couple of years.

James Oates, Consumer Intelligence Director, Nielsen

Gavin helps businesses to rapidly achieve their business goals, and can support you with:

  • Maximising value from data, technology & AI

  • Customer, company and brand insights
  • Qualitative and quantitive market research
  • Loyalty programmes
  • Strategy, including board strategy sessions

  • Digital and conventional marketing and optimisation
  • Business planning and forecasting
  • Go to market strategy and approach
  • Partnership planning and programmes
  • “White Space” discovery
  • Programme and stakeholder management

Some of Gavin’s experience:

Gavin loves learning and is always doing something to improve his knowledge base, the last two years he has relearnt French which he used to be fluent in. He also loves skiing and rugby.