Elise KorolevPartner, Strategy, Leadership & Innovation

Elise Korolev is part of a multi-disciplinary team of strategy, execution and growth experts.

  • End-to-end or specific needs. Our team is structured to provide the exact skills you need
  • A ‘think + do’ approach. With expertise, methods, and networks to rapidly deliver tangible business benefits
  • A collaborative, pragmatic, and flexible culture. Sharing insights and expertise to bring the best to our clients

Elise is a partner at Digital Works in the Strategy, Leadership & Innovation team, helping clients develop successful strategies for today’s digital environment by leading digital transformation across marketing strategy, product development, and operations.

She has gained equal experience with both global brands and start-up companies, providing:

  • Strategic development and planning 
  • Product propositions and marketing plans for sale strategy refocus 
  • Growth plans through innovation and partnerships
  • Commercial go-to-market planning and execution at global and regional levels

Using analytics to drive fact-based decisions across marketing, talent management and operations.

Core areas of expertise include:

  • Marketing strategy | go-to-market execution
  • Proposition development | channel partner development | Consumer Decision Journey
  • Market insights | value chain analysis
  • Content marketing | strategy and implementation
  • Project planning | delivery | stakeholder management
  • Strategy and people insight

Key achievements include:

  • Assisting Visa Europe in analysis of digital payment competitor landscape, and in developing commercial framework and partnership requirements to unlock new markets.
  • Driving considerable improvements in cost-effectiveness and customer-engagement through relationship marketing POC’s across Orange customer touch points
  • Developing strategy and implementing Symbian expansion into the Chinese market: from board approval to hiring staff in new office in Beijing on time and to budget
  • Building innovative propositions for measurable customer engagement strategy using proximity marketing and analytics to connect brands directly with their end users

Not just a head of operations but a key strategic thinker who can help discover new opportunities and assist the CEO in making the right decisions. Also great at reaching out beyond the role to speak to potential partners and business opportunities
CEO, Airspace and We Are Apps
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