Case Study – Ebay
eBay is The World’s Online Marketplace®. A multibillion-dollar technology and ecommerce business with operations located in over 30 countries.
With a very aggressive project timeline, eBay needed to deliver a new fashion buyer experience in both the UK and Germany.
They needed an experienced product management expert to take a lead in developing and delivering the consumer proposition while engaging a multi-disciplined team to deliver the project on-time.
A tight timeline called for:
- A rapid immersion in the business, quickly understanding business operations and technology employed
- Building strong relationships with the necessary pan-European teams
- Defining very clearly what the end product needed to be
- Engaging and getting buy-in from the right people to help deliver the initiative
Digital Works Group was able to deliver fast, effective digital product innovation.
Not only was the new fashion buyer experience delivered on time, but the team introduced some new innovations seen for the first time on an eBay site, including new dynamic merchandising placements.
“Digital Works Group designed implementable solutions and managed virtual teams to deliver on time and to budget.”
Global Product Director, eBay Ltd
