e-commerceAs the world of e-commerce continues to challenge traditional brick and mortar retailers, Forbes has reported that struggling retailer Sears is busy replacing retail stores with data centres. Conversely, Businessweek have reported that other E-commerce player is experimenting with brick and mortar via temporary popup shops, giving their online customers the chance to view products before ordering online.  Meanwhile here in the UK Debenhams and Littlewoods tackle e-commerce challenges posed by tablets and 4G, something that will be vital to get right if they are to take advantage of mushrooming sales via mobile devices: Mobile Devices Are Changing eCommerce: Here’s How

Sophie Fraser

Head of Marketing Services at Digital Works Group
A digital marketing enthusiast, passionate about helping clients gain visibility and drive leads - from start-ups to enterprise.
Sophie Fraser