Dimitris KourepisPartner, Strategy, Leadership & Innovation

Dimitris Kourepis is part of a multi-disciplinary team of strategy, execution and growth experts.

  • End-to-end or specific needs. Our team is structured to provide the exact skills you need
  • A ‘think + do’ approach. With expertise, methods, and networks to rapidly deliver tangible business benefits
  • A collaborative, pragmatic, and flexible culture. Sharing insights and expertise to bring the best to our clients

Dimitris is a highly successful global digital transformation expert within Digital Work’s Strategy, Leadership & Innovation practice helping companies to grow, digitally mature and ultimately succeed in their digitally-led transformation.

Dynamic, digitally savvy and business astute, he has an unbeatable record of leading organisations to thrive by initiating or revising go-to-market strategies, successfully embedding digital into their business, and transforming customer experience and engagement.

With over 25 years of senior executive experience with P&L responsibility for multimillion businesses, Dimitris has extensive sales and marketing experience in B2B and B2C for consumer electronics, mobile devices, gaming, digital media and the retail sector.

From turning around loss-making businesses to leading the digital transformation for one of the world’s largest consumer brands, to successfully boosting eCommerce sales in Europe, Dimitris is skilled in managing start-ups and large multinational companies, both in growth and crisis.

An energetic, customer-centric, humble multi-cultural leader, Dimitris rapidly grasps the context and critical success factors, sets the plan and, building trusted relationships, aligns the stakeholders to assure successful implementation.

Dimitris has core expertise in:

  • Senior interim commercial leadership
  • Interim digital marketing & eCommerce leadership
  • Business transformation & digital transformation
  • Go-to-market strategy & omnichannel strategy
  • Third-party/vendor relations & business development
  • International expansion

Key achievements include:

  • Led Sony Electronics’ Global Digital Transformation improving brand engagement, achieving better business results & delivering major annual savings
  • Award winning business performance boosting eCommerce sales, profitability & NPS, across 19 countries in Europe
  • Transformed Sony’s digital ecosystem in Europe & restructured the digital marketing mix decreasing dramatically the cost per customer engagement
  • Turned around loss-making business into profit by revising the go-to-market strategy
  • Successfully launched new ventures in Europe, monetising platforms & leading M&A negotiations
  • Restructured & revitalised retail stores to prosper in difficult market conditions

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