Exit Preparation

Digital Positioning

private equity digital positioning

Our Service

Our Digital Positioning service is designed to increase the value of the business in the exit process by improving its digital capabilities and vision.

Working to the exit timetable, we add value by helping the business create a credible digital vision, strategy and roadmap. We then deliver priority activities that are achievable pre-exit, to maximise the organisation’s value. Any remaining parts of the strategy are incorporated into the information memorandum to form part of the organisation’s digital vision.

What We Do

Your timeline to exit determines the design of our approach. A short timeline means we focus on the rapid creation of a digitally enhanced strategy and the delivery of priority ‘quick wins’. A longer timeline and the delivery focus broadens to include harder-but-higher return projects.

To guide identification and prioritisation, we use a proven approach which covers all areas of the business, giving a comprehensive view where digital capabilities can provide tangible benefits. If timelines are short, we adjust the number of areas and focus on those with the highest priority.

& Strategy

  • Building a compelling ‘digital’ vision and strategy to create enhanced business performance and value.

  • Including a laser-focused understanding of where digital has a role to play in key areas across the organisation.


  • Deploying effective digital marketing approaches to acquire and retain more customers. While improving ROI.

  • Developing value propositions, experiences, products and price structures to increase sales and margin.

Digital Trading

  • Optimising website and mobile assets to trade directly with customers.

  • Offering experiences that match customer needs and preferences, and which alleviate the challenges caused by restricted movement.

  • Improving conversion, sales and customer experience.

Customer Service Experience

  • Using digital solutions in communications, AI and automation to improve customer experience, lower costs of operation, and help solve restrictions in human call centres.

  • Reducing customer churn and improving advocacy.


  • Transforming operational processes to be more efficient and robust.

  • Injecting automation to reduce OPEX.

  • Improving costs, agility and enhancing productivity.

& Data

  • Removing legacy limitations in the marketing, trading and supply chains platforms.

  • Building clarity in the data and insight environment.

  • Enabling more effective go-to-market and trading approaches, reduced costs, enhanced customer experience and better strategic flexibility.


  • Developing the right methods to create and deliver new innovations quickly.

  • Enabled through planned and agile working practices and stronger cross-functional working.

  • Enhancing organisational agility and reactiveness.

Organisation & Leadership

  • Shaping a progressive culture with the right structure, skills and working practices.

  • Educating leadership in digital and change, with ownership of the digital transformation programme.

  • Deploying/using the right digital tools to reinforce a digital culture and improve productivity.

How it is Delivered

We deliver our solution based on four core principals; only do what is needed, achieve benefits fast, progress in a ‘planned and agile manner’ to pivot and iterate as needed, and design to the timeline available. It is delivered over 5 stages:

1. Initial Programme Governance & Delivery Framework

  • A top-level governance structure is implemented to quicken decision -making.

  • An initial programme framework is deployed to control all stages of the planning and improvement cycle – ensuring timescales are adhered to, and benefits are quickly delivered.

DWG strategy experts support this stage

2. Digital Improvement & Speed of Resolution Analysis

  • An analysis of the business is conducted to identify areas where digital improvements can be made. Identified areas are then subject to a ‘speed of resolution’ analysis to aid the prioritisation process.
  • This stage may be shortened as necessary given the exit timeline to use a ‘full analysis’ or DWG’s ‘rapid digital maturity analysis’ technique.

DWG strategy experts support this stage

3. Digital Positioning Strategy & Delivery Roadmap

  • Identified candidates are then subject to a cost-to-benefit and strategic-fit analysis. This further guides prioritisation, improvements to the business plan and clarity to the delivery roadmap.

  • Again, the breadth and depth of the approach are determined by the exit timeline.
  • Timelines are applied to form a digital improvement roadmap. Supported by critical success KPIs.

DWG strategy experts support this stage

4. Integrated Delivery & Governance + Measurement & Iteration

  • Rapid programme organisation is adopted to deliver the digital improvement plan.

  • Central planning is initiated to control, de-risk and speed up the change process. Supported by meaningful internal communications to reduce fears and enable buy-in.

  • Delivery itself is conducted through ‘agile sprints’ and effective cross-functional working practices to deliver benefits quickly, while measured against critical-success KPIs to allow iteration and change as needed. Incorporating adaptability into the overall approach.

  • If time allows, work is carried out to ensure the business develops ‘critical change’ capabilities; allowing the digital programme to progress quickly and smoothly. If time doesn’t allow, this is built into the digital vision and planning post-exit as part of the business plan and investment memorandum.

DWG execution experts support this stage

5. Investment Memorandum Construction

  • As the organisation nears exit the investment memorandum is constructed to ensure the digital vision is clearly articulated, delivery successes are highlighted and produce an explanation of how the remaining activities on the digital roadmap will provide commercial benefits and support the business plan’s success.
  • Providing investors with clarity of the organisation’s digital vision and its plans to grow its digital maturity past exit.

DWG execution experts support this stage

Where We Have Helped

Commercial Transformation for Exit – Hospitality

“DWG enabled a rapid maturity of our digital capabilities in product, insight, marketing and organisation.”

Sales & Marketing Director, Travelodge

Who Delivers – Meet Some of Our Digital Strategy and Change Experts

DWG is the UK’s most experienced digital transformation consultancy. A team of 50+ senior digital change experts, diverse and internationally experienced, meet some of them:

Andrew Salmon

Andrew Salmon
Customer Experience-Led Strategy

Josh Whiten
Josh Whiten
Marco Potesta
Marco Potesta
Digital Trading
Damon Harding
Damon Harding
Customer Service & Operational Processes
David Ball
David Ball
Simon Booth-Lucking
Simon Booth-Lucking
Delivery Processes
Will Barribal
Will Barribal
Organisation & Leadership
Gianluca Bregoli
Gianluca Bregoli
Internal Communication


DWG has compelling characteristics to deliver rapid and successful digital improvements.


Proven Digital
Change Expertise

All of our 50+ team members have 15+ years of senior digital change experience. From real-world, market-leading client and agency delivery backgrounds. Supported by an extensive ecosystem of associates and industry leading technology solution partners.


A Think + Do

Our strategy team of domain experts help clients to think through the right approaches for their needs. While our optimisation and delivery team can assist with successful execution.



We are laser-focused on delivering business benefits. With a mantra of producing value and change through delivery.



Using tried and tested methodologies to de-risk and deliver better outcomes.


Delivered in the
Right Spirit

A team of committed, collaborative, innovative and trusted practical experts.



Using our innovative business model we are able to offer clients industry-leading value.

PDF Download + Our Other Private Equity Solutions

dwg private equity digital positioning download

Rapid Digital

A fast assessment of
an organisation’s
digital capabilities

Leadership Team

Fast assessment of
leadership team capability,
skills gaps and potential

Due Diligence

A full analysis of
likely success
from a digital context


Quickly solving critical
business issues via
digital solutions


Comprehensively improving
an organisation’s value
through digital


andrew salmon

Andrew Salmon


Call +44 (0)7801 439011

Will Barribal

Senior Partner, Strategy, Leadership & Innovation

Call +44 (0)7584 205613