Everyone has heard of the power of big data. How it revolutionises businesses in terms of customer insight, risk modelling and internal efficiencies. Fueling new proposition innovations, joining the world of offline with online for multi-channel business, and much more. A fundamental competitive advantage when enabled via cloud platforms and delivered by digital transformation. This is certainly not wrong, and there has never been a richer environment to gain advantage through using digital data and insight, delivered by flexible and economic platforms.
However, the world of data is maturing. New EU legislation has made companies liable for up to 5% of their global turnover for any data breach resulting in impacts to individuals protected under the Data Protection Act. Which is virtually all cases. And when this is combined with imperfect historic data house-keeping, resulting in data pools that are fragmented and insecure, as well as the upwards rise of data breaches and cyber threats – this is a worrying situation for many organisations.
Our Digital Data Audit service is designed to highlight where your business is in relational to digital data best practice. Where you shine, and where you need to improve and reduce data risks. We do this from the deep expertise of our team, guided by our proven approach.