Digital Data Audit

Reduce data risks and gain advantage via a clear picture of where your data strengths lay and what improvements are needed.

digital data audit

Our Digital Data Audit Solution

Everyone has heard of the power of big data. How it revolutionises businesses in terms of customer insight, risk modelling and internal efficiencies. Fueling new proposition innovations, joining the world of offline with online for multi-channel business, and much more. A fundamental competitive advantage when enabled via cloud platforms and delivered by digital transformation. This is certainly not wrong, and there has never been a richer environment to gain advantage through using digital data and insight, delivered by flexible and economic platforms.

However, the world of data is maturing. New EU legislation has made companies liable for up to 5% of their global turnover for any data breach resulting in impacts to individuals protected under the Data Protection Act. Which is virtually all cases. And when this is combined with imperfect historic data house-keeping, resulting in data pools that are fragmented and insecure, as well as the upwards rise of data breaches and cyber threats – this is a worrying situation for many organisations.

Our Digital Data Audit service is designed to highlight where your business is in relational to digital data best practice. Where you shine, and where you need to improve and reduce data risks. We do this from the deep expertise of our team, guided by our proven approach.

1. Plan
2. Criteria Adaption
3. Insight
4. Measure
5. Recommend
6. Execute

Our Proven Digital Data Audit Methodology Framework

1. Plan

With full clarity on the primary objective(s) of the activity, we create a programme plan, including RACI. Bringing clarity, pace and control to the overall approach.

2. Criteria Adaption

Our deep expertise of digital, combined with learnings from undertaking the methodology many times, has allowed us to template the best practice measurement scale for each area. However, we always adapt as needed to the specific client environment.

3. Insight

Through appropriate insight-gathering approaches, typically through structured interviews, we gain understanding within and between all the business areas.

4. Measure

By applying the insight to the breadth and depth of criteria, we get a clear picture of where strengths lay and improvements that are necessary.

5. Recommend

Allowing us to make clear recommendations for priority enhancements, across all the areas being evaluated. Assisting with stakeholder management and recommendation presentations.

6. Execute

As a follow-on to the audit, using in-house resources or (optionally) DWG capabilities as needed.

This framework is flexibly structured to allow clients to select the breadth and depth of the insight required, to meet their budget and needs.

The benefits

Digital Clarity

Driven by this comprehensive insight, compared to the breadth and depth of best practice criteria; this brings total clarity of the current digital data status, helping focus and prioritise recommendations for remedial activity to remove weaknesses or build advantage.


Delivered through a proven framework, where time and cost are controlled by stringent programme management and proven approach.


When the audit is done, we just don’t leave you with the insight and recommendations – unless you want us to. Every client can engage DWG to help the execution of any of the recommendations. Accessing our practices in Digital Transformation, Project & Programme Management, Product & Technology and Marketing Optimisation. Using our follow-on methodologies as needed, such as our ‘New Product Innovation’ solution.


Collaborating and communicating at every stage, we ensure senior stakeholders understand the outcome, the recommendations and its importance.

Execution Assistance

As needed. Executing the strategy through our expertise in product and project delivery, sales and marketing, monetisation, build capabilities and resourcing.

Great Value

Our expertise and flexible pricing provides great value and a mutually beneficial partnership.

Our Typical Client

Our Digital Data Audit service is aimed at any business looking to understand its digital data situation. To reduce catastrophic impacts of fines and PR and gain competitive advantage through this medium.

We have seen specific success for with this solution in all sectors, but especially in larger businesses and digital & marketing agencies.

“DWG enabled a rapid maturity of our digital capabilities in product, insight, marketing and organisation.”

royal mail
royal mail

“Invaluable input to our data & information innovation and selection. Great results, value and expertise.”

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