Digital Audit

Get rapid, proven top-level recommendations on what, where, and how to digitally transform.

digital audit

Our Digital Audit Service

Our Digital Audit solution is a systematic digital audit process, that provides a clear understanding of how the business compares to digital best practice. Each audit covers 10 core areas of the business (using 50+ evaluation criteria), which together provides insight into how digitally optimised the business is.

We give top-level recommendations on what, where, and how to digitally transform. Identifying areas.activities that can maximise your digital investments and bring competitive and top and bottom-line benefits.

1. Plan
2. Criteria Adaption
3. Insight
4. Measure
5. Recommend
6. Execute

Our Digital Audit Proven Methodology Framework

1. Plan

With full clarity on the primary objective(s) of the activity, we create a program plan, including RACI. Bringing clarity, pace and control to the overall approach.

2. Criteria Adaption

Our deep expertise of digital, combined with learnings from undertaking the methodology many times, has allowed us to template the best practice measurement scale for each area. However, we always adapt as needed to the specific client environment.

3. Insight

Through appropriate insight-gathering approaches, typically through structured interviews, we gain understanding within and between all the business areas.

4. Measure

By applying the insight to the breadth and depth of criteria, we get a clear picture of where strengths lay and improvements are necessary.

5. Recommend

Allowing us to make clear recommendations for priority enhancements, across all the areas being evaluated. Assisting with stakeholder management and recommendation presentations.

6. Execute

As a follow-on to the digital audit, using in-house resources or (optionally) DWG capabilities as needed.

This digital audit framework is flexibly structured to allow clients to select the breadth and depth of the insight required, to meet their budget and needs.

The benefits

Digital Clarity

Driven though comprehensive insight, compared to the breadth and depth of the best practice criteria; this brings total clarity of the current digital status, helping focus and prioritise recommendations for the remedial activity to achieve digital success.

Cost-controlled

Delivered through a proven digital audit framework, where time and cost are controlled by stringent programme management and proven approach.

Great Value

Our expertise and flexible pricing provides great value and a mutually beneficial partnership.

Buy-in

Collaborating and communicating at every stage, we ensure senior stakeholders understand the outcome, the recommendations and its importance.

Follow-on

When the audit is done, we just don’t leave you with the insight and recommendations – unless you want us to. Every client can engage DWG to help the execution of any of the recommendations. Accessing our practices in Strategy, Leadership & Innovation, Product, Project & Technology and Marketing Optimisation. Using our follow-on methodologies as needed, such as ‘Workshop Events’ or ‘Digital Site Optimisation’.

Our Typical Client

We offer three digital audit variants, each aligned to the needs of these company types:

  1. Ecommerce pure-play or omnichannel retailers.
  2. Digital subscription businesses.
  3. Others, investing heavily in digital marketing:
    Often this is a solution that mature businesses and agencies will benefit from, but we have also deployed this solution for high growth businesses as part of their drive to maturity and continued growth.
Communisis Digital Audit
communisis

“DWG provided the necessary strategic, technical, and programme expertise to enable WVUK to lay the foundations for a robust coherent way forward to deliver an essential step change in our digital capabilities.”

cpp
cpp logo

“Now we know how our digital assets truly rate and what we need to do across the business to be competitive in this core area.”

https://digitalworksgroup.com/cpw-fmcg-digital-audit-case-study/

“…Great job. The message came across loud and clear, and now we have a clear roadmap to get to a solution.”

View further examples of our proven methodologies

Expert Insight

Andrew Salmon

Managing Partner

Andrew Salmon

Managing Partner

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